Better Money Habits™

LIFE IS BETTER WHEN WE ARE CONNECTED

Recognizing the financial challenges everyday Americans face 40% of non-retirees say lack of savings is their biggest financial regret. (Federal Reserve Survey, USA Today) 62% of Americans have less than $1,000 in their savings account. (GOBankingRates) 30% of Millennials worry that they won’t have enough money to last through the end of the month. (BofA Mill+Money) Only 1 in 2 is using a budget. (National Bureau of Economics) 1/3 of those Americans who have less than $1,000 in savings have no savings account at all. (GOBankingRates) 69% of Americans cite money as a stress in their lives. (Federal Reserve Survey, USA Today) 58% say their parents had the greatest influence on their financial decision-making. (BofA Mill+Money) 63% of Americans say they're unable to handle a $500 car repair or a $1,000 emergency room bill. (Bankrate) 3/4 of American adults would like help with basic money matters. (Daily Finance) The average college debt for the Class of 2015 is $30K. (The Institute for College Access)

Taking a fresh approach – Better Money Habits® Bank of America’s flagship program providing objective, easy to understand financial education to help empower consumers to be informed and prepared to make financial choices Partnership with education innovator Khan Academy Content addressing critical financial topics for consumers Engaging online learning experience at BetterMoneyHabits.com Free resource for everyone And now… New series on Transitioning Military, Taxes and Millennials + Retirement (new content is ongoing) Integrated marketing communications efforts to drive engagement and awareness

Our goal was to create a best in-class learning experience that is different from financial education sites today From To A passive user experience Video centric approach One size fits all Personalized content experience by segment and user journey Guided experience plus “find it fast” pathways Expanded content formats beyond video (i.e. tools, infographics, listicles, articles, etc.) Opportunities for more frequent and deeper engagement (i.e. interactive video, quizzes) Point and rewards system as motivation to keep going

Using Better Money Habits® Self Service Connect to curriculums and presenters Connect to partners and coaches

BetterMoneyHabits.com – Home Screen

18 Financial Goals

Focusing on topics that address needs for targeted audiences Topics include: Student Loans Renting Buying a car Taxes Money 101 Retirement (COMING SOON) Topics directed at parents to help talk to their kids about money: Establishing good money behavior Allowances Budgeting How to manage Online checking Explaining credit and credit cards Risk for ID theft Money 101 Just launched Q4 2015 Topics include: Borrowing options in an emergency – payday loans Credit counselors – can they help/how to talk to them How to avoid common frauds Negotiating with creditors Building an emergency fund Impact of credit card debt Managing your bills Juggling debt and expenses The Millennial audience is looking for an “amuse bouche” – one bite of content that contains everything they need to know. They like anything that is a reflection of themselves and their era. Think shorter, more visual and tumblr-ready. They’d rather watch a vine than a full-length video. They’d rather watch a highlight clip than sit through an entire show.

More Audiences Military/Veterans College applicants and graduates

Managing My Money

Education Resources Launched new nonprofit partner site in February 2016 Worked with 14 nonprofit partners on the D2D audience content development Visit: https://www.bettermoneyhabits.com/partner

Pre Work for you and your client

For your client meeting

Homework for your client

Bank of America Volunteers Local Better Money Habits Champions Bank of America Volunteer Calendar

Reference Documents

Thank you! Wynne Lum wynne.lum@bankofamerica.com 415.913.3373