Moonlight Nails “Relax Under the Moon”

Mission Statement As a nail salon we will provide nail services from professional nail technicians such as manicures, pedicures, and nail enhancements. Moonlight Nails hopes to create a comfortable and relaxing environment for all customers along with our best services.

Location Moonlight nails can be found in the Costco shopping plaza on Pines Blvd. and Dykes road. You can find us between TJ-Maxx and Petco.

Pricing for Services French Mani- $16 Manicure- $12 (With Design- 15) Pedicure- $22 Acrylic- $16 Memberships will be given out for a special price and will get rewards when reaching enough points. Members will also be rewarded when recommending so many customers. Card and cash will both be accepted. Card is only allowed with a minimum of $10. All of our first time customers will receive a reduced price for their services. Gel- $30 30 minute massage- $45 1 hour massage- $70 Lip wax- $6 Eye brow wax- $8 Nail take off- $5 Polish Change nails- $8 Polish change toes- $12

Sales & Marketing Method of sales Discounts/ memberships Advertising and promotion Posters in local top places (costco, regal) Slogan: “ relax under the moon!” Take our time in what we do, we work for the best. Most relaxing and best quality. 1 hour pedicures- 45 minute manicures

Competitive Competitions The location (good neighborhood- Pembroke Pines, fl) Startup money (money out of pocket from all gp’s, $200 each) General Partnership Local / surrounding nail salons- Mystic Nails, TT nails, Venetian Nails

Target Market Target audience is mainly women but is open to men around the general area of our store. All ages are acceptable. Older citizens during the morning/day Younger citizens afternoon/ night Middle aged throughout the whole day Children will be at night time 3-7 (close) Children must be supervised by adult.

Gains The number of consumers expected varies per day but we are expecting a large amount due to our location and effective customer service. By hiring the best nail technicians, we will gain our customer's loyalty. As our amount of customers increases also will our profit margin.

Quality Characteristics Our customers needs are met by our exceptional nail technicians who will provide numerous ways to pamper our clients. Some of our special services are listed below. Hot rocks Seaweed wraps Massages Sauna Chemical peels

Method of Sales Our method of sales will be advertisements. We will primarily advertise in local areas and on social media.