Emerging The Global Employability University Survey and Ranking 2014 Education to Employment: the perspective from the top world recruiters on universities today and tomorrow

Methodology and sample description

Key Facts Methodology: Personalised online survey Field phase: June 6th – October 30th 2014 Number of participants: Survey :approx. 2,200 recruiters in 20 countries worldwide. With an additional panel of 2500 executives for the global ranking Target group: Experienced management staff (with at least 5 years experience and/or having experience in working with graduates) responsible for recruitment and selection. Fields of experience: corporate∕business (34.7%), IT (23.9%), engineering (21.2%), other(20.2%), on a global∕international level (64.3%). Company size: 55.4% of participants represent companies with 1,000+ employees. Countries: Australia, Brazil, Canada, People’s Republic of China, France, Germany, India, Italy, Japan, Mexico, Morocco, The Netherlands, Poland, Russia, Singapore, Spain, Switzerland, Turkey, United Kingdom, United States of America.

How recruiters judge universities today Universities tomorrow

How recruiters judge universities today

How recruiters judge universities today France and Germany have different views on the main roles of university education 28.1% Germany 16.3% France 21.5% France Question: What is the main role of university education?

How recruiters judge universities today Canada and India are the most satisfied with education in their country, Japan and Morocco the least Question: Altogether, how satisfied are you with higher education in your country? The average per country is given on a scale from 1 (“not satisfied") to 10 (“very satisfied").

The US is seen as the country producing the best ready-for-work graduates The chart illustrates which countries other than their own are considered to produce the best graduates in terms of employability. Question: Based on your own experience, which of these foreign countries produce the most employable graduates? Participants could choose only 1 option.

How recruiters judge universities today When selecting graduates from other countries, Russia and India have criteria other than employability 25.0% Russia 20.6% India Question: What was the main reason for choosing this country?

Notes from LAURENT: put right after rankings! How recruiters judge universities today Employability is the no.1 criteria recruiters look at when choosing a university, international exposure the last Notes from LAURENT: put right after rankings! 24% Switzerland 28,1% Germany Question: According to which criteria would you prefer to select the universities you recruit graduates from?

Quality of research facilities expertise in one field of competence How recruiters judge universities today There are wide differences as to which criteria recuiters from different countries prefer when selecting universites Quality of research facilities expertise in one field of competence Morocco has a differenciated position 24.4% France 43.6% Morocco 19.1% Global 36.1% USA 18.3% USA 32.2% Global 11.1% Germany 7.7% Morocco France confirms the importance of links with companies Quality, expertise and reputation are USA’s criteria Links with Companies Reputation 29.6% France 25.0% USA 15.2% Global 16.0% Global 4.3% Turkey Reputation is not a criterion in Germany 11.1% France 2.9% Singapore 3.7%% Germany Question: According to which criteria would you prefer to select the universities you recruit graduates from?

Universities tomorrow

Universities tomorrow Bringing companies closer to universities by offering practical workshops can enhance employability Question: How can universities enhance the employability of their graduates?

Universities tomorrow Countries see different ways of strengthening employability of their graduates Involvement of companies with educational committees Develop teaching modules together with companies France, Canada and Italy wish to see more involvement of companies with educational commitees 45.9% France 48.5% Mexico Mexico and Brazil look up to the US’s style 42.7% Canada 48.2% Brazil 40.8% Italy 40.0% USA Joint Research with R&D departments Mandatory internships∕traineeships Italy and Spain have very different views on internships. Spain is the furthest from the global average 51.7% Italy 47.1% Turkey Emerging countries like Turkey and India favour joint research. UK the least 36.9% Global 37.0% India 14.2% GBR 16.0% Spain Question: How can universities strengthen the employability of their graduates?

Universities tomorrow The degree of involvement of companies with universities varies greatly between countries 30.3% Japan 18.4% Spain 43.2% Spain 7.7% Japan 7.7% Morocco 37.3% Global Question: What type of cooperation do you or your company have with universities?

Universities tomorrow France and Spain have lower expectations than the average for internships in the future 25.9% France 22.4% Spain 53.8% Morocco Question: What type of cooperation between companies and universities will become more relevant in future?

Universities tomorrow According to recruiters internationally, a global university model is going to arise Question: In your opinion, is a global university model going to arise?

Universities tomorrow A global university model is an inevitable trend of a worldwide globalisation 18.9% China 12.7% UK 4.3% Global Question: In your opinion, is a global university model going to arise and if so, why?

Universities tomorrow General cultural & national differences will remain an obstacle to the creation of a global university model Question: In your opinion, is a global university model going to arise and if not, why not? (Open question)

Universities tomorrow According to recruiters in France, tomorrow’s university will offer more practical know-how, thanks to cooperation with companies. In Japan, that won’t play a role. 28.8% France 0.00% Japan 42.4% Morocco 28.8% France VS 4.8% Global Question: How would you describe in a few words the university of tomorrow? (Open Question)

How recruiters describe the university of tomorrow (Quotes) Universities tomorrow How recruiters describe the university of tomorrow (Quotes) An institution which will have more emphasis on vocational studies and creativity & skill development leading to better employability or entrepreneurship. India A place where everybody has an equal chance of studying. Where entry is based on ability rather than financial constraints. An institution that produces graduates whose qualifications are accepted worldwide. Australia I would hope that the need to produce employable graduates will not swamp the essential function of a university, i.e. the original thinking which enables great research leading not only to massive advances in science but also greater cultural, historical and social understanding. United Kingdom High technology and widely recognized degrees with a wide range of courses. Singapore More developed and focused on global socioeconomic development. Spain I think maybe a combination of online classes and internships for hands-on, many of your fields will still require hands on training. United States of America Progressive, global, applicable science. The Netherlands Question: How would you describe in a few words the university of tomorrow? All statements have been translated into English.

How recruiters describe the university of tomorrow (Quotes) Universities tomorrow How recruiters describe the university of tomorrow (Quotes) International visibility, integrated with a network of businesses, and open-plan - with respect to education and teaching. France Global orientation, tolerance, would accept people of all colours and creeds, freedom, contribution to both theory and practice. China Providing the opportunity to improve not only theory, but also practice and fostering creativity. The one giving possibility to combine theory with the practice. Listening to and collaborating with employers. Turkey Worldwide availability with online webinars and the ability to coordinate with local businesses to provide the hands-on training or practical modules. Canada Cosmopolitan, technically up-to-date and with the best teachers. There will also be an exchange of students and faculty among countries. Business will be more involved in university affairs. Germany A place where students are familiar with the practical world and where study not only gives the opportunity to learn, but also to resolve risk situations using team work. Mexico Question: How would you describe in a few words the university of tomorrow? All statements have been translated into English.

How recruiters describe the university of tomorrow (Quotes) Universities tomorrow How recruiters describe the university of tomorrow (Quotes) Huge campuses mixing university and business life, with real opportunities for professionals to benefit from continued learning and R&D, and for students to access means of gaining practical knowledge (internships, etc.). This reflects the idea of symbiosis, the idea of gathering universities and businesses all in the same domain. Morocco Practically-oriented, more open, with easier entry, part of a network which will also include businesses. Switzerland A university where students become the best educated in terms of experience gained within universities, in collaboration with companies. Brazil Close collaboration with companies: research and development should be the watchword. Italy A place that prepares young people for the challenges of the modern world, and which inspires an open attitude towards the search for knowledge. Poland A place to gain knowledge and experience in order to choose one´s career path. Japan A common standard of education is needed. Russia Question: How would you describe in a few words the university of tomorrow? All statements have been translated into English.

Annex

Countries represented

Sample size by country

Main sectors/branches represented

Company size Question: In total, how many people are currently employed by your company worldwide?

Work experience of participants Question: How many years of work experience do you have?

Fields of experience when operating with graduates Question: In which of the following fields do you have the most experience in recruiting graduates and/or working with them?

International experience of recruiters (sample) Question: Do you also recruit or work with graduates from foreign countries?

List of abbreviations

About trendence trendence is Europe’s leading research institute specialising in employer branding, personnel marketing and recruiting. Contact: Caroline Depierre Research Director caroline.depierre@trendence.com +49 30 2592988 301 Trendence Institut GmbH Markgrafenstrasse 62 10969 Berlin About Emerging : Emerging is a Human Resources Consultancy based in Paris which helps companies optimize their recruitment of young graduates and build a strong employers brand. Contacts: Sandrine Belloc Associate Director Sandrine.belloc@emerging.fr