What’s In Your Water? By Jackson F – per 2

“Drinks Like a Soda, Kicks Like An Energy Drink!”

Nutrition Facts Nutrition Facts Standard Serving This Package Serving Size 8 fl. Oz. (240mL) 20 fl. Oz. (591mL) Servings per Container 2.5 Amt per Serving % Daily Value Amt per can % Daily Value Calories 120 290 Total Fat 0 g 0% 0 g 0% Sodium 30mg 1% 75mg 3% Total Carbohydrate 32g 11% 78g 26% Sugars 32g 78g Protein 0 g 0% 0 g 0% ****Percent Daily Values are based on a 2000 calorie diet. INGREDIENTS: Carbonated water, high fructose corn syrup, citric acid, natural and artificial flavors, concentrated orange juice, sodium benzoate, erythorbic acid, EDTA (to protect taste), caffeine, potassium citrate, yellow 5, carob bean gum.

Nutrition Facts-Caffeine Vault has 47 mg caffeine per serving ( 8 oz) or 117.5 mg in a 20 oz bottle. Caffeine is a nervous system stimulant that increases alertness, wards off fatigue, and increases capacity to do mental and physical work. Too much caffeine can cause heart palpitations, insomnia, nervousness and anxiety.

Nutrition Facts-Electrolytes Electrolytes are salts, specifically ions that are electrically charged. The most common electrolytes are sodium(Na+), potassium(K+), Chloride(Cl-) and Calcium(Ca2+). Electrolytes are used by the body to cause muscle contractions. Electrolytes are lost through sweat and need to replaced. Vault has both sodium and potassium. The amount of potassium was not listed. The amount of sodium per serving is 30 milligrams.

Nutrition Facts-Sodium Vault has 30 mg of sodium in an 8oz serving, 75 mg in a whole 20oz bottle. Sodium‘s most important function is maintaining the body fluid balance. Sodium also generates electrical impulses in nerves and muscles. Sodium can be lost through sweat after strenuous exercise. Too much sodium can cause high blood pressure and have adverse effects on the kidneys.

Nutrition Facts-Sugar Vault is loaded with sugar. One 20 oz bottle has over 1/3 cup or 78 grams of sugar. Drinking an entire bottle of Vault has as much sugar as a large slice of dark chocolate cake.

Nutrition Facts-other stuff Vault does not contain any: Minerals Protein Taurine Trans fats OR Vitamins

Helpful or Harmful After researching Vault , my conclusion is that it is primarily harmful as a drink. It is loaded with sugar, not to mention the high amount of caffeine, artificial flavors, and preservatives. Although there are electrolytes and water in it, there are more unhealthy ingredients than healthy ones. Conclusion: harmful!!!!

Advertisement Advertising for Vault is found on TV, internet, and radio. An example of a TV ad: a nerdy guy gets picked last for a sports event. He then drinks a Vault and get supercharged, winning the game single handedly. An example of a radio ad: a nerdy guy calls a talk show host and the nerdy guy again can’t do something….one of them goes like this....”I can't get my grill to light .. Should I cook hamburgers on the stove?” Vault talk show host: “…Dear No Flame Ned…If I catch you cooking hamburgers on the stove, I'll arrest you for crimes against your gender! Come on! Crack open a vault! Rub twigs! Strike flint against steel! Bathe it in lighter fluid! Dig deep man… its not just a grill, its a torch of masculinity, it must be lit!!!!

Other cool info Vault contains orange juice. Vault uses yellow 5 artificial coloring Vault is made by the Coca Cola company. All the Vault advertisements are aimed at young men, especially awkward nerds.

Mascots “Squirrel” and “Clam” Vault Energy Drink’s Mascots “Squirrel” and “Clam”

Works cited 1.Not given. “VAULT.” The VAULT 5000.no update given. Coca cola. 5 October 2007<http://www.drinkvault.com/index.jsp > 2. Not given. Sodium how it affects your health. Medical news today. 12 Sep 2004. Medical news today. 9 October 2007 http://www.medicalnewstoday.com/articles/13273.php. 3. Not given. Caffeine. Wikipedia. 15:18, 8 October 2007. Self sponsoring . 5 October 2007<http://en.wikipedia.org/wiki/Caffeine.> 4. Not given. The Beverage Institute for Health and Wellness, Ingredients Glossary , October 10, 2007 http://www.beverageinstitute.org/ingredients/glossary.shtml 5. Gil Stoewsand, Faculty, Food Science &Technology, Cornell University. How Toxic is Sodium Benzoate?, MadSci Network, September 18, 2000, Cornell University, October 10, 2007, http://www.madsci.org/posts/archives/2000-09/969376641.Ch.r.html 6. Dr. Marshall Brain. What are electrolytes?, howstuffworks, it’s good to know. Editor not listed, 1988, North Carolina State University, October 13, 2007, http://health.howstuffworks.com/question565.htm 7. Not given., Electrolyte. Wikipedia. 15:56 October 9, 2007, Self sponsoring. October 13, 2007, http://en.wikipedia.org/wiki/Electrolyte.  

Other Info Good Morning America story What Is in Your Energy Drink? Dr. David Katz Says Energy Drinks Can Hurt More Than Help June 20, 2006 http://abcnews.go.com/GMA/OnCall/story?id=2098142&page=1 Video clip (Nov 07)– approx 4 mins long http://www.myfoxboston.com/myfox/pages/Home/Detail;jsessionid=88E95CDE1A26E8D6220D3C4D0DD725A5?contentId=4986121&version=1&locale=EN-US&layoutCode=VSTY&pageId=1.1.1&sflg=1 Ms Cruse’s blog http://falmouthblogs.org/communities/crusescience/default.aspx?p=2