MIDCOM BUSINESS CHALLENGE AWARD 2017 MEM - GEM PREPARED BY: SHOURYA SRIVASTAVA CEO SHUBHAM BANSAL COO MOHD DANISH KHAN CFO PRATEEK AGARWAL CMO RIJO T JOSE CHRO

CONTENTS PROBLEM STATEMENT BUSINESS PROPOSITION MARKETING PLAN EXECUTIVE SUMMARY PROBLEM STATEMENT BUSINESS PROPOSITION MARKETING PLAN ORGANISATIONAL PLAN FINANCIAL PLAN REFERENCES

EXECUTIVE SUMMARY OBJECTIVES: to curb the problem of small scale manufacturers relating to finance and manufacturing procedure. And so PREFORM is brought into picture by MEM-GEM. From the sale of this product, revenue generation will take place giving a rise to profit with minimum cost. METHODOLOGY A brief plan about how to invest money is prepared by all the partners. A survey of around 30 manufacturers was conducted to know about their problems. A detailed business proposition is prepared including key resources, partners, activities etc. A detailed marketing and organization plan is prepared. A detailed financial plan is prepared which consists of cost structure, investment strategy, income statement, balance sheet, cash flow and break even analysis.

PROBLEM STATEMENT Curbing the problem of small scale manufacturers who cannot purchase heavy machinery and bulky raw materials Eliminating their transportation cost. Reducing the risk faced by them in transit. Providing them a scope for expansion.

BUSINESS PROPOSITION

KEY ACTIVITIES Conversion of the bulk raw material into a “ready to manufacture” form. Sales of the manufactured material to the other small scale manufacturers in Uttar Pradesh.

KEY RESOURCES Raw material : polypropylene granules. Plant and Machinery. Injection moulding. Designer Mould.

CUSTOMER RELATIONSHIP Sending the samples to the willing customers. Giving invitation to the particular customer to meet. Providing an offer of rebate if they will sell my product.

MARKETING PLAN The product will be distributed to all new manufacturers of pet bottles. All those manufacturers who are manufacturing mineral water bottles we will provide them our product so that their production cost gets reduced. Engaging in contractual manufacturing for getting finished pet bottle and delivering those bottles as a sample in the market for giving an idea how my product is better. Giving my product to retailers and allowing them a trade rebate if they promote my product to other manufacturer.

ORGANISATIONAL PLAN 1. Physical Resources -: Land &building, Plant &machinery, Equipments etc 2. Man-Power -: operator - 5 Skilled - 2 Unskilled - 3 Loaders -3 Marketing Agent - 1 3. Intellectual Capital -: Name of the company

PROJECTED COST STRUCTURE Fixed Cost Amount(In Rs ) Variable Cost Amount ( In Rs) Land& Building(Rent) 3,60,000 Wages 6,48,000 Plant & Machinery 14,45,000 Electricity 5,60,000 Furniture & Fixtures 97,000 Raw Material 36,00,000 Preliminary Expenses 34,000 Office Expenses 30,000 Equipments Transportation 2,40,000 Interest Expenses 2,94,500 Total 14,91,000 53,72,500

INVESTMENT STRATEGY Particulars % Share Amount(In Rs ) Equity 50 10,00,000 Debt Total 100 20,00,000

PROJECTED INCOME STATEMENT INCOME STATEMENT PROJECTION FOR 3 YEARS (IN RS) PARTICULARS 2018 2019 2020 Revenue 80,67,900 1,00,14,690 1,26,66,160 Cost of goods sold (47,10,555) (51,81,610) (56,99,772) Gross Profit 33,57,345 48,33,080 69,66,388 Operating Expenses (9,16,000) (10,10,000) (11,24,000) Non Operating Expenses (2,94,500) (4,00,050) (6,53,500) Profit Before Tax 21,46,845 32,23,080 51,88,888 Tax @ 30% 6,44,054 9,66,924 15,56,666 Profit After tax 15,02,792 22,56,156 36,52,222

Projected Balance Sheet

Particulars 2018 2019 2020 LIABILITIES: Equity Capital 10,00,000 15,00,000 19,00,000 Add: Net Profit 15,02,792 25,01,121 38,20,522 Current Liabilities: Creditors 5,00,000 7,00,000 9,50,000 Non-Current Liabilities: Long Term Loan 8,00,000 6,00,000 Total 40,02,792 55,01,121 72,70,522 ASSETS: NON-CURRENT ASSETS- FURNITURE AND FIXTURES 97,000 1,20,000 1,70,000 LAND & BUILDING - 14,00,000 EQUIPMENTS 30,000 5,30,000 6,40,000 PLANT AND MACHINERY 14,45,000 18,00,500 22,45,000 CURRENT ASSETS: BANK 8,90,000 13,50,000 18,25,000 DEBTORS 7,35,000 5,57,000 CLOSING STOCK 2,45,965 2,12,850 PREPAID EXPENSES 3,05,792 2,54,656 2,20,672

Break Even Analysis Sales Variable Cost Contribution Margin Fixed Cost Total Cost Net Income - 14,91,000 -14,91,000 11,50,000 6,00,000 5,50,000 20,91,000 1,77,783 17,75,000 10,05,870 7,69,130 24,96,870 2,93,219 23,65,400 15,72,630 7,92,770 30,63,630 4,74,739 27,77,500 21,94,000 5,83,500 36,85,000 5,57,051

REFERENCES Taken ideas of poly-product from internet and research done on small scale plastic manufacturers. Surveying market area of Yahiaganj, Chinhat and other areas in Uttar Pradesh such as Baliya , Bareily, Allahabad etc. Taking reference of mould designer from Man Molds Technologies Mumbai. Taking idea of purchasing the machine from Vipin Gupta who is a broker dealing in second hand injection moulding machine.

THANK YOU