Visual Business & Marketing Plan Your Company Name Here – Period Plan Pertains To Situation Analysis Our Story Write a brief description of your company, your products, your customers and markets, your competition and what you hope to accomplish. A good start is to use the information in your Company Summary. Be sure to include your name, address, contact information and website address. See Chapter 1. Internal Strengths & Weaknesses List your strengths and weaknesses. Remember you capitalize on your strengths and take corrective actions to fix your weaknesses. See Chapter 5. External Opportunities & Threats List the opportunities and threats that your business faces in your external environment. The idea is to take advantage of opportunities and minimize the effect of threats. See Chapter 5. Our Competition List your main competitors or competitor groups.. List the advantages you have over your competitors as well as the disadvantages. See Chapter 5. Vision Write a brief description of the overall vision that guides your Business. See Chapter 3. Mission Statement Use this space to write your mission statement. See Chapter 3. Our Products Our Markets / Customers Secret Sauce Products / Services Offered List the products and services you offer. See Chapter 4. Product Features List the features and benefits for each product and service that you offer. See Chapter 4. Target Markets List your major current or potential target markets / customer groups. See Chapter 6. Customer Attributes / Demographics For each of you target markets or customer groups list their major attributes. See Chapter 6. Our Competitive Advantages Write a brief description of your competitive advantages and what goes into your “secret sauce”. See Chapter 5. © 2010 - 2017 Neil McKenzie www.creativesandbusiness.com

Visual Business & Marketing Plan Your Company Name Here – Period Plan Pertains To Goals & Objectives Marketing/Sales List your major marketing and sales objectives. See Chapter 13. Products/Services List your major objectives for the creative products and services your provide. See Chapter 8. Accounting & Finance List your major objectives for the accounting and finance functions for your business. See Chapter 10. Studio & Facilities List your major objectives for your studio and facilities. See Chapter 9. Production List your major objectives for your production processes and operations. See Chapter 11. Mgmt. / Organization List your major objectives with regard to the management and organization of your art business. See Chapter 12. Strategies Marketing/Sales List your major strategies for marketing and sales that accomplish your objectives. Provide more detail below for specific marketing activities See Chapter 13. Products/Services List your major strategies for the creative products and services you provide that accomplish your objectives. See Chapter 8. Accounting & Finance List your major strategies for the accounting and finance function that accomplish your objectives. See Chapter 10. Studio & Facilities List your major strategies with respect to your studio and facilities that accomplish your objectives. See Chapter 9. Production List your major strategies for your production processes and operations that accomplish your objectives. See Chapter 11. Mgmt / Organization List your major strategies with regard to the management and organization of your art business that accomplish your objectives. See Chapter 12 Advertising List your major strategies for how you will use advertising in your creative business. See Chapter 13. Public Relations List your major strategies for how you will use public relations in your creative business. See Chapter 13. Distribution / Sales List your major strategies for how you will distribute and sell your creative products and services. See Chapter 13. Direct Marketing List your major strategies for how you will use direct marketing in your creative business. See Chapter 13. Pricing List your major strategies for how you will use pricing in your creative business. See Chapter 13. Promotions List your major strategies for how you will use promotions in your creative business. See Chapter 13. Web List your major strategies for how you will use the web or internet for your creative business. See Chapter 13. Networking / Social Media List your major strategies for how you will use networking and social media for your creative business. See Chapter 13 © 2010 – 2017 Neil McKenzie www.creativesandbusiness.com

Visual Business & Marketing Plan Your Company Name Here – Period Plan Pertains To Functional Organization Chart & Responsibilities Owner(s) List Name(s) See Chapter 12. Marketing List Name(s) of those Responsible for This Function Sales Accounting/Finance Legal Operations Creative (R&D) Key Personnel Bios / Personal Brand Stories Write a short bio for each of the key personnel in your company. Make sure to include accomplishments, education, awards, and experience that is relevant to your business. Be sure to include what makes up your personal brand. See Chapter 2. © 2010 – 2017 Neil McKenzie www.creativesandbusiness.com

Visual Business & Marketing Plan Your Company Name Here – Period Plan Pertains To (Use Your Own Cash Flow Projection Model Or The 12 Month Cash Flow Projection Available at www.creativesandbusiness.com)   12 Month Cash Flow Budget For Artists & Creatives Your Company Name Goes Here Enter Start Date (Month/Year - ie 1/10) Jan-00 Enter Beginning Cash Amount $100 Beginning Feb-00 Mar-00 Apr-00 May-00 Jun-00 Jul-00 Aug-00 Sep-00 Oct-00 Nov-00 Dec-00 12 Month Total Cash Available At Beginning of Month 100 Cash Coming In To Your Business Cash Sales of Art / Products Cash Sales of Services Collections on Past Sales (Accounts Receivable) Interest Income on Bank/Savings Accounts Money From Loans Other Cash Injections Money Put In By Owner(s) Total Cash Available Cash Going Out of Your Business Total General Expenses Total Sales, Marketing and Advertising Expenses Total Operations Expenses Total Labor / Payroll Expenses Total Other Expenses Total Cash Going Out of Your Business Total Cash Available at End of Month © 2010 – 2017 Neil McKenzie www.creativesandbusiness.com

Visual Business & Marketing Plan Timeline Your Company Name Here – Period Plan Pertains To Jan Feb Apr Mar May Jun Jul Aug Sep Oct Nov Dec Strategy Item Strategy Title Action Step Action Step Strategy Title Action Step Action Step Strategy Title Action Step Strategy Title Action Step Action Step Strategy Title Action Step Strategy Title Action Step Strategy Title Action Step Strategy Title Action Step © 2010 – 2017 Neil McKenzie www.creativesandbusiness.com