Collective action and digital tools

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Presentation transcript:

Collective action and digital tools Campaining, mobilisation and trade union action in the XXI century Elisa Bruno ETUI 2017

Internet activity in the past 3 months

What types of social media are out there?

Language and background Some basic rules Know your audience Age Language and background Type of work Timing Messages

Advantages and disadvantages of social media EU-wide connectivity Real time sharing Free or with limited costs Mobile friendly Engage in conversations Visual Very simple to use Only for internet users Social media can be blocked at the workplace Limited use of mobile Risk of online repercussions Lack of privacy and anonymity Worries of retaliation

Main social media in use

Online tools: not only social media… Website Blogs and featured articles Facebook Online help-desk/chats Twitter E-Newsletter Instagram E-petition WhatsApp Online-survey Youtube/videos Online Adverts Other social media such as…Snapchat and Signal! Emails

www.glassdoor.com

Creative use of social media to mobilise Twitter: Twitter storm targeting employers with dedicated # to raise awareness among members and media coverage Facebook: create private groups to engage with workers while also do call for actions on official page + Whatsapp: to mobilise locally small groups to organise actions/flahsmobs LinkedIn: to connect to others working for the same company abroad

Trade union online campaigning

Copy from other successfull campaigns It organised a three-day "social media storm", which involved more than 10,000 tweets being sent to Burberry, as well as concerted action through Facebook and Instagram. This worked in tandem with high-street action, which saw volunteers in six countries campaigning outside Burberry stores. Fashion revolution: Elisa Bruno ETUI 2017

Questions? Elisa Bruno European Trade Union Institute Communication Officer ebruno@etui.org Tel: +32 (0)2 224 0548 Mob: +32 (0)472 18 68 22 Twitter @ElisainBrussels LinkedIn @ElisaBruno European Trade Union Institute www.etui.org Twitter @ETUI_org Youtube @ETUIBrussels Medium @ETUI_org