Open Standards Importance for Lottery Industry PGRI Smart Tech Conference  Open Standards Importance for Lottery Industry PGRI Smart Tech Conference April 29, 2008 Charleston, SC

Lottery Industry Operator / Supplier Members of GSA PGRI Smart Tech Conference PGRI Smart Tech Conference

PGRI Smart Tech Conference Mission Statement PGRI Smart Tech Conference The Gaming Standards Association (GSA) Is An International Trade Association That Creates Benefits For Gaming Manufacturers, Suppliers, Operators And Regulators. We Facilitate The Identification, Definition, Development, Promotion And Implementation Of Open Standards To Enable Innovation, Education, And Communication For The Benefit Of The Entire Industry. PGRI Smart Tech Conference

How do we increase our portion of revenue that casinos are getting? Game Content and Distribution It is challenging developing content that appeals to Generation X (‘65 and ‘76) Generation Y (‘77 – ’94) will be even more puzzling Anywhere, Anytime access PGRI Smart Tech Conference

Topics Benefit of Standards for Lottery Industry Industry Update re Adoption of Standards Power of the Operators PGRI Smart Tech Conference

PGRI Smart Tech Conference Benefits of Standards PGRI Smart Tech Conference Allow You To Make Prudent / Smart Investments Into Scalable Solutions Grow In Different Directions - No Proprietary Systems Offer Flexibility Towards Game Content Providers Offer Faster Time To Market PGRI Smart Tech Conference

PGRI Smart Tech Conference Benefits of Standards Offer Flexibility both Investment / Technology Exit Strategy Interoperability More Oversight More Cost Effective Solutions / Services With Increased Reliability How do we increase our portion of revenue that casinos are getting? It is challenging developing content that appeals to Generation X (born between 1965 and 1976) Generation Y, both today’s and tomorrow’s lottery customer, is even more puzzling (’77 to ’94) You compete for new players who want flashy graphics, instant gratification, and anytime/anywhere access 􏰁 Speed and convenience of delivery of games is important 􏰁 Having what the consumer demands available when and where the consumer demands is becoming a fundamental requirement of a successful lottery 􏰁 Technology is increasingly viewed as the enabler of game content 􏰁 For lotteries to continue to be successful, each will have to develop new games and move those games to the market efficiently 􏰁 Responding to rapidly changing player preferences requires reaction and speed-to-market and will be the metric by which all gaming organizations will be deemed successful PGRI Smart Tech Conference

PGRI Smart Tech Conference Benefits of Standards PGRI Smart Tech Conference Communicate, Communicate, Communicate…. Establish A Dynamic Dialogue With The Player No More Limited To One-to-many Marketing / Promotions Personalize The Gaming experience Deliver A Better Solution For Responsible Gaming Target High-income, Low Play, Low Risk Demographics Things That Sit On Top Of The Games That Address Consumers Desires Are More Powerful Than The Games Themselves… Up-Sell Your Assets All Transactional Information Is Available Directly From The Source (No Intermediary – Total Transparency) The ROI = Improved Customer Relationship Management PGRI Smart Tech Conference

The Impact of GSA Standards PGRI Smart Tech Conference Expansion of Gaming is Inevitable It Is Essential To Address The Demographic Requirements Of Tomorrow to Guarantee/Drive Revenue They Are The Enabler Of System Supported Gaming Products They Will Drive Innovation In The Gaming Industry They Provide The Ability To Swiftly Embrace Casino Market Type Products And Applications All Major Manufacturers Are Implementing Them Both On The Games And In The Systems        PGRI Smart Tech Conference

Industry Update PGRI Smart Tech Conference

RSAOperators Forum August 22, 2007 As An Operator You Can… RSAOperators Forum August 22, 2007 Become Part Of A Community That Is Re-defining Gaming Join GSA’s Operator Advisory Committee Directly Influence The Products, Its Features And Quality Become An Intelligent Consumer Ask Vendors About GSA Protocol Progress Insist On Certified Products (Major Change Is Coming Quickly – Minimize Your Pain) Support Our On-going Initiatives Standards Development Education Certification www.gamingstandards.com www.gamingstandards.comwww.gamingstandards.comwww.gamingstandards.com

PGRI Smart Tech Conference

RSAOperators Forum August 22, 2007 Our Platinum Members www.gamingstandards.com www.gamingstandards.comwww.gamingstandards.comwww.gamingstandards.com