The PRIMARY goal of a PERSUASIVE SPEECH Is to influence the listeners’ beliefs

What is Audience Analysis? In order to influence others, the speaker must appeal to the needs and desires of the audience.

How might you influence your audience? The three primary factors are Pathos Ethos Logos

Pathos Analyzing needs of listeners Knowing if your audience is positive, neutral, disinterested, or opposed

Ethos Establishing Your Prestige Speaker must be seen as sincere and competent, clearly acting with good will toward the audience. Methods: Make frequent references to evidence Note your experience in the topic area Be convinced of the truth of your viewpoint Use the common ground technique Show sincere appreciation of your audience

Logical use evidence and reasoning Logos Logical use evidence and reasoning Reasoning is the process of putting evidence together into larger conclusions which in turn prove the main points of your speech. Evidence is the raw material upon which arguments are based.

Audience Types Positive Audience: Anecdotes, examples, comparisons Neutral Audience: Statistics, facts, testimony Disinterested Audience: Facts, statistics Opposed Audience: Require all forms of evidence at the speaker’s command

Monroe’s Motivated Sequence Attention Step Need Step Satisfaction Step Visualization Step Action Step

This is obvious! You must gain the audience’s attention! Attention Step This is obvious! You must gain the audience’s attention! Start with a startling statement, a fact, a statistic, fact, or quote Refer to yourself or history Create an anecdote

The Need Step Show your audience that they have needs not being met the way things are at present! If they listen to you, you will help them identify the need.

Satisfaction Step The third step is to present the opinion or solution. “Listen to my idea and I will help to satisfy the need you are missing.”

Visualize; the Fourth Step Visualize the new behavior. See the change that will occur if you adopt this new view/attitude/behavior.

The ACTION Step The final step involves telling the listener what action they must take to bring about the improvement the speaker has promised! Remember: “DO IT!”