SUPPORT RESPONSIBLE FORESTRY. Market Trends May 2011

Consumer Attitudes 2009 TerraChoice Environmental Marketing Inc. study*: 83% of North American companies were expected to increase green purchasing by end of 2011 SFI label among top ten eco-labels http://www.terrachoice.com/files/EcoMarkets%202009%20Summary%20Report%20-%20Oct%202009.pdf

What Others Are Saying As demand for certified products grows, respected organizations around the world are taking a closer look at third-party forest certification programs such as the Sustainable Forestry Initiative®: Please see the “What Others Are Saying” fact sheet for source citations.

What Others Are Saying Please see the “What Others Are Saying” fact sheet for source citations.

What Others Are Saying 90% 10% Please see the “What Others Are Saying” fact sheet for source citations. 5

Procurement Policies Growing trend for procurement policies to include forest certification Specifically, encourage companies to reference all credible systems

Key questions to ask when writing policies: Procurement Policies How will this policy affect the entire organization? Key questions to ask when writing policies: Is an environmental policy important to your organization’s reputation or mission? Is an environmental policy important to your relationship with your customers? Is the policy consistent with company values? Can the policy realistically be implemented? How will environmental performance be measured and reported?

Setting a Realistic Policy Preference for certified fiber from all credible certification standards (SFI, FSC, ATFS, CSA). Uncertified forest content should follow SFI’s fiber sourcing requirements, and/or PEFC’s non-controversial sources requirements and/or FSC’s controlled wood requirements. Recycled content as a stand-alone indicator can cause distortions and not necessarily the best for the environment (know the tradeoffs) Fiber from North America is lower risk than off-shore fiber in terms of risk of illegal logging, forest conversion etc.

SFI in the Marketplace Please contact Jason Metnick, SFI Sr. Director, Market Access and Product Labeling for current lists of Companies saying yes to SFI with procurement policies that are inclusive multiple credible forest certification standards, and/or Companies and products using an SFI on-product label Jason.metnick@sfiprogram.org

SUPPORT RESPONSIBLE FORESTRY. Market Trends May 2011