Klara Maidenberg Virtual Reference + Assessment & Evaluation Librarian Hello everyone and welcome. Before we begin, I want to make sure that everyone is able to hear us. Obviously, if you can hear me, you’re fine. B ut for those who can see the slides but can’t hear the audio, I want to pause on this slide for a few  seconds so that they can use the conference line, which is our alternative audio delivery method. If you experience issues with audio at any point, you can always dial in to this number, which is found in the note box on the left side of the meeting space. Klara Maidenberg Virtual Reference + Assessment & Evaluation Librarian Ontario Council of University Libraries Toronto, Canada

Ask a Librarian A collaborative virtual reference project coordinated through the Ontario Council of University Libraries (OCUL) Launched in September 2011 Serves nearly 200,000 full time equivalents (FTE) across Ontario, Canada Staffed and paid for by participating libraries Open 62 hours each week, including evenings and weekends 12,001 chats between Sept. 2011 and Apr. 2012

Ask a Librarian Participating Libraries 2011- 2012 University of Guelph and Guelph Humber Lakehead University Ryerson University York University University of Toronto University of Windsor

Ask a Librarian Participating Libraries 2011- 2012 University of Guelph and Guelph Humber Lakehead University Ryerson University York University University of Toronto University of Windsor New libraries joining in 2012: University of Ontario Institute of Technology Ontario College of Art and Design

We communicate data to …

We communicate data to … Motivate stakeholders to action

We communicate data to … Motivate stakeholders to action Advocate for additional resources

We communicate data to … Motivate stakeholders to action Advocate for additional resources Demonstrate value and return on investment

We communicate data to … Motivate stakeholders to action Advocate for additional resources Demonstrate value and return on investment Attract new partner libraries

Motivate the underachievers CHALLENGE: Motivate the underachievers

Promotional campaign

Advocate for additional resources CHALLENGE: Advocate for additional resources

Demonstrate value and ROI Attract new partner libraries GOALS: Demonstrate value and ROI & Attract new partner libraries

User Surveys

User Surveys

User Surveys

User Surveys

User Surveys

Putting it all together: Marketing and promotion through an infographic

Email: klara.maidenberg@utoronto.ca Thank you. Email: klara.maidenberg@utoronto.ca Twitter: @_klara