Total Resource Campaigns Then & Now Presented by: Carolyn Golson, Mobile Area Chamber Mike Manning, Charlotte Chamber Debbie Schebe, Greater Richmond Chamber

Board Support & Leadership How Board participation has changed What have we done to improve it? Leadership Roles How are they selected? Responsibilities Staff vs. Volunteer

Recruiting Recruitment of new teams Maintaining Veteran Teams What have we learned? Where do our energies lie now? Who makes the ask? Maintaining Veteran Teams Burnout & Attrition Engagement Recognition

Training How have we bettered our training? What have we found to be the most important? How long does it take for them to get it? Do we train on all products or specific ones? Code of conduct and engagement

Incentives Trips Cash incentives Changes in levels to earn a trip Quality of trips/volunteer expectations Tax Issues Business component Cash incentives New incentives Dealing with companies that will not allow their employees to accept incentives Acceptable trades now vs. then

Sales Focus Goal Setting (overall and team) Time frame of Campaign Year Round Selling Cash vs. Trades New Member focus Do we keep a membership focus? Is it about dollars or units? New Sponsorship Opportunities Sponsorship Fulfillment (maintaining value) Conflict with multiple sales channels (staff) Same member being asked by multiple teams

Campaign Tools Manual vs. Electronic reporting Website evolution (24/7 access) Databases Using an outside consultant Themes/Reward Sessions (as a motivational tool) Surveys

Discussion What does the future look like for Campaigns?