FROM IDEA TO LAUNCH.

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Presentation transcript:

FROM IDEA TO LAUNCH

IDEAS SUCK.

IDEA = GOOD? Answer these questions to find out: Are you solving a real problem? Who is your customer & will they use it? Why are you different than competitors? How will the customer find you? How do you make money?

SOLVE A REAL PROBLEM VS.

KNOW YOUR CUSTOMER “EVERYONE”≠ CUSTOMER WHO, WHAT, WHY?

KNOW YOUR COMPETITORS

HOW WILL YOU GET CUSTOMERS “GOING VIRAL” IS NOT A STRATEGY HOW WILL YOU GET CUSTOMERS “GOING VIRAL” IS NOT A STRATEGY. REFERRALS, SALES, INCENTIVES?

FAT $TACK$? FIND A BUSINESS MODEL BUT IT CAN EVOLVE

IDEA > ????? >

TIME TO GET REAL. MINIMUM VIABLE PRODUCT

At this point... YOU KNOW NOTHING.

Seriously... You know nothing.

MVP = answers.

Instagram Case Study

How do you MVP?

Take your big idea... cut 90%.

Does removing a feature ruin your product? No = Cut it.

Figure out who you need. What can you do? Fill in the blanks.

Figure out how to build. Learn, hire, co-founder.

It should not be perfect. Fake it ‘til you make it.

Launch Iterate Measure Feedback

Questions?