Results from the implementation of the Communication Plan of Operational Programme on “Transport” 2007-2013.

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Presentation transcript:

Results from the implementation of the Communication Plan of Operational Programme on “Transport” 2007-2013

Retrospection 2007-2015

Communication plan tasks Information activities Awareness activities Image campaign Public opinion

Information events Increase of the number of the information events on annual basis in the period: 2007-2015; 136 information events conducted in total; After 2012 – more than 20 events per year; At the end of the programme period every second event is an opening ceremony of a programme object.

Information events From 2012 the satisfaction of the participants has been measured

Information materials 99 600 information materials in 2007-2013 (enough for all the citizens of a city with the size of Oxford); 22 video-materials.

OP “Transport” web-site 500 000 visitors at www.optransport.bg 426 information messages In 2012 a growth of nearly 100%

OP “Transport” in the medias 13 060 publications in the medias about OP “Transport” (one message on every 6 hours); At the end of the period 86% of the publications are positive, 3% are negative; After 2012 a media monitoring has been conducted, which covers TV, radio, press and Internet; Instagram, You Tube, Google+ profiles of OP “Transport”.

OP “Transport” in the medias Closing information campaign in 2015: TV, radio, press; 114 514 unique visits on the web-site

Internal target groups 2 surveys among the internal target groups – 218 in-depth interviews about communication, management and control.

Public opinion 7 nationally representative sociological surveys; 7017 interviews (15+ years).

Public opinion

The future of OP “Transport” Awareness of the social groups 75% of the owners and partners in the private sectors know OPT 65% of the intellectuals know OPT 30% of the students know OPT

What is important when you travel?

Most successful are the campaigns when: The event is focused on fewer, but more specific topics; Opportunities for dialogue and discussions are envisaged; There are conditions for clear visualization of the messages through photo and video materials; The working materials from the event are accessible in paper and electronic variant.

Thank you for your attention Thank you for your attention! I am expecting your questions and recommendations!