1 WHAT WORRIES THE TAX W RLD ? OCTOBER 2016

Hungary SUMMARY: October 2016 The majority (82%) of Hungarians think things in the country are on the wrong track. Healthcare currently occupies the top spot for concern with 63% saying this. Generally speaking, would you say things in this country are heading in the right direction, or are they off on the wrong track? Which three of the following topics do you find the most worrying in your country? October 2016 RIGHT DIRECTION % change compared with previous month: Sep 2016 ü Oct 2016 p +4 q -5 -3 +1 18% WRONG TRACK RIGHT DIRECTION 18% Sep 2016 21% 82% Aug 2016 21% û Base: Representative sample of Hungarian adults aged 16-64. c.500 per month Source: Global Advisor

WORLD SUMMARY: October 2016 3 WORLD SUMMARY: October 2016 The majority (61%) of people around the world think things in their country are on the wrong track. Unemployment currently occupies the top spot for global concern with 39% saying this. Generally speaking, would you say things in this country are heading in the right direction, or are they off on the wrong track? Which three of the following topics do you find the most worrying in your country?* October 2016 RIGHT DIRECTION % change compared with previous month: Sep 2016 ü Oct 2016 p +1 q -1 = 39% RIGHT DIRECTION WRONG TRACK 39% Sep 2016 38% 61% Aug 2016 38% û *Please note that participants in China were not shown the full list of topics for this question. Financial/political corruption, poverty and social inequality, taxes, and rise of extremism were excluded from the list shown to Chinese participants. Base: Representative sample of adults aged 16-64 in 25 participating countries. c.18,000 per month Source: Global Advisor

û ü RIGHT DIRECTION WRONG TRACK 4 Country comparisons Trends over time: Hungary Trends over time: world

RIGHT DIRECTION/WRONG TRACK 5 COUNTRY COMPARISON RIGHT DIRECTION/WRONG TRACK World China Saudi Arabia India Argentina Peru Canada Russia Turkey Australia Israel Japan Great Britain US Sweden Germany Poland Belgium South Korea Spain Hungary Italy South Africa Brazil France Mexico Base: Representative sample of 18,064 adults aged 16-64 in 25 participating countries, September 23rd – October 7th 2016 Source: Global Advisor

% WHO THINK THEIR COUNTRY IS GOING IN THE 6 % WHO THINK THEIR COUNTRY IS GOING IN THE RIGHT DIRECTION: October 2016 Generally speaking, would you say things in this country are heading in the right direction, % RIGHT DIRECTION or are they off on the wrong track? 90-100% 55-89% 36-54% 29-35% 19-28% 7-18% Countries not included Base: Representative sample of 18,064 adults aged 16-64 in 25 participating countries, September 23rd – October 7th 2016 Source: Global Advisor

Hungary: right direction 7 Hungary: right direction Generally speaking, would you say things in this country are heading in the right direction, or are they off on the wrong track? 18% MAR MAR MAR MAR MAR MAR MAR Base: Representative sample of Hungarian adults aged 16-64, c.500 per month. Source: Global Advisor

WORLD: RIGHT DIRECTION 8 WORLD: RIGHT DIRECTION Generally speaking, would you say things in this country are heading in the right direction, or are they off on the wrong track? 39% MAR MAR MAR MAR MAR MAR MAR Base: Representative sample of adults aged 16-64, c.18,000 – 20,000 per month. Source: Global Advisor

HUNGARY’S WORRIES 9 Hungary’s top worries World’s top worries Trends over time for worries: Hungary & world

1 0 Hungary’S WORRIEs Which three of the following topics do you find the most worrying in your country? % change compared with previous month: Mentioned in October 2016 (%) Sep 2016 p +4 q -5 -3 +1 +5 = -1 +2 -2 Base: Representative sample of Hungarian adults aged 16-64. October 2016: 503; September 2016: 500. Source: Global Advisor

1 1 World WORRIES Which three of the following topics do you find the most worrying in your country? % change compared with previous month: Mentioned in October 2016 (%) Sep 2016 p +1 q -1 = -2 Base: Representative sample of adults aged 16-64. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

Hungary's current top 5 worries: 1 2 Hungary's current top 5 worries: Long-term trends Which three of the following topics do you find the most worrying in your country? 63% 53% 51% 28% 19% MAR MAR MAR MAR MAR MAR MAR Healthcare Financial/political corruption Poverty & social inequality Unemployment Education Base: Representative sample of Hungarian adults aged 16-64, c.500 per month. Source: Global Advisor

The world's current top 5 worries: 1 3 The world's current top 5 worries: Long-term trends Which three of the following topics do you find the most worrying in your country? 39% 32% 32% 30% 22% MAR MAR MAR MAR MAR MAR MAR Unemployment Financial/political corruption Poverty & social inequality Crime & violence Healthcare Base: Representative sample of adults aged 16-64, c.18,000-20,000 per month. Source: Global Advisor

WORLD WORRIES COUNTRY COMPARISON 1 4 Top concern by country Top 3 concerns by country

MOST WORRYING ISSUE BY COUNTRY 1 5 MOST WORRYING ISSUE BY COUNTRY Which three of the following topics do you find the most worrying in your country? Top worry in October 2016 in each country WORLD 39% PER TUR ESP MEX ITA ARG HUN RSA KOR POL FRA SWE RUS ISR BRA GER IND KSA USA CHN CAN AUS BEL JPN GBR Unemployment Financial/political Corruption Healthcare Crime & violence Immigration control Poverty & social inequality Threats to the environment Terrorism Climate Change Inflation Taxes TAX Moral decline Education Rise of extremism Maintaining social programmes Childhood Obesity Access to credit Base: Representative sample of 18,064 adults aged 16-64 in 25 participating countries, September 23rd – October 7th 2016 Source: Global Advisor

Top 3 most worrying issues by country 1 6 Top 3 most worrying issues by country Which three of the following topics do you find the most worrying in your country? Top 3 worries in October 2016 in each country WORLD 39% 32% ARG AUS BEL BRA CAN CHN FRA GER GBR HUN IND ISR ITA JPN MEX PER POL RUS KSA RSA KOR ESP SWE TUR USA 64% 39% 38% 48% 40% 41% 50% 47% 36% 63% 46% 49% 65% 37% 70% 75% 51% 45% 61% 57% 71% 74% 43% 31% 33% 53% 52% 44% 42% 56% 54% 59% 28% 29% 34% 32% 35% 27% 1 2 3 Terrorism Unemployment Financial/political Corruption Healthcare Crime & violence Immigration control Poverty & social inequality Threats to the environment Climate Change Inflation Taxes TAX Moral decline Education Rise of extremism Maintaining social programmes Childhood Obesity Access to credit Base: Representative sample of 18,064 adults aged 16-64 in 25 participating countries, September 23rd – October 7th 2016 Source: Global Advisor Base: Representative sample of 18,107 adults aged 16-64 in 25 participating countries, February 23rd - March 6th 2016 Source: Global Advisor

WORLD WORRIES CONCERN VS ACTUAL 1 4 Concern vs. actual by country – unemployment Concern vs. actual by country – immigration control

Unemployment: CONCERN VS. actual 3 Unemployment: CONCERN VS. actual There is very little connection between concern about unemployment and actual unemployment levels across countries. ESP ITA KOR RSA MEX FRA KSA ARG BRA RUS CAN AUS BEL SWE POL CHN IND JPN HUN PER TUR USA GBR ISR GER Base: Representative sample of 18,064 adults aged 16-64 in 25 participating countries, September 23rd – October 7th 2016. Source – worried about unemployment: Global Advisor; Source – unemployed (% of labour force): http://www.tradingeconomics.com/country-list/unemployment-rate

Immigration control: CONCERN VS. actual 3 Immigration control: CONCERN VS. actual Concern about immigration tends to be higher in higher immigration countries, and lower in low immigration countries - but there are lots of very notable exceptions. GER GBR SWE FRA ITA AUS BEL TUR USA HUN CAN ESP ISR POL ARG RUS RSA JPN CHN KSA IND BRA PER KOR MEX Base: Representative sample of 18,064 adults aged 16-64 in 25 participating countries, September 23rd – October 7th 2016. Source – worried about immigration control: Global Advisor; Source – immigrants (% of total population): UN international migrant stock 2015: http://www.un.org/en/development/desa/population/migration/data/estimates2/estimates15.shtml

HUNGARY’S TOP WORRIES COUNTRY COMPARISON 9 Country comparison of Hungary’s top 5 concerns

1 11 | HEALTHCARE 1 6 Hungary VS. GLOBAL Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 = p +4 +5 q -2 -1 -3 +1 +2 -4 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

11 | FINANCIAL/POLITICAL CORRUPTION 1 7 Hungary VS. GLOBAL 2 11 | FINANCIAL/POLITICAL CORRUPTION Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 q -1 -6 p +6 +4 -5 +2 +3 = -3 -8 -4 -2 +1 +5 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

11 | POVERTY & SOCIAL INEQUALITY 1 8 Hungary VS. GLOBAL 3 11 | POVERTY & SOCIAL INEQUALITY Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 q -1 -5 p +2 -10 +3 -3 +5 -2 = +4 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

11 | UNEMPLOYMENT AND JOBS 1 9 Hungary VS. GLOBAL 11 | UNEMPLOYMENT AND JOBS 4 Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 p +1 q -1 +3 -2 +6 +2 -3 = +4 +7 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

5 11 | EDUCATION 2 0 Hungary VS. GLOBAL Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 p +1 q -5 +19 +2 -1 -7 -3 +4 -4 = -2 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

WORLD WORRIES COUNTRY COMPARISON 2 1 Country comparison of all 17 concerns

11 | UNEMPLOYMENT AND JOBS 2 2 World Worries 11 | UNEMPLOYMENT AND JOBS 1 Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 p +1 q -1 +3 -2 +6 +2 -3 = +4 +7 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

11 | FINANCIAL/POLITICAL CORRUPTION 2 3 World Worries 11 | FINANCIAL/POLITICAL CORRUPTION 2 Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 q -1 -6 p +6 +4 -5 +2 +3 = -3 -8 -4 -2 +1 +5 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

11 | POVERTY & SOCIAL INEQUALITY 2 4 World Worries 11 | POVERTY & SOCIAL INEQUALITY 3 Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 q -1 -5 p +2 -10 +3 -3 +5 -2 = +4 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

4 11 | CRIME & VIOLENCE 2 5 World Worries Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 = p +1 +10 +8 +3 +7 q -3 -4 +5 -2 +2 -6 -1 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

5 11 | HEALTHCARE 2 6 World Worries Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 = p +4 +5 q -2 -1 -3 +1 +2 -4 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

6 11 | TERRORISM 2 7 World Worries Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 = q -2 p +4 -8 +14 +6 -1 -4 +1 -3 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

7 11 | EDUCATION 2 8 World Worries Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 p +1 q -5 +19 +2 -1 -7 -3 +4 -4 = -2 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

2 9 World Worries 11 | TAXES 8 Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 p +1 = +9 +3 q -3 -1 +4 +5 -2 -6 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

9 11 | Moral decline 3 0 World Worries Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 p +1 q -2 = -1 +3 +2 -4 +6 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

10 11 | IMMIGRATION CONTROL 3 1 World Worries Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 = q -3 -6 p +3 +5 +1 -2 -1 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

11 11 | RISE OF EXTREMISM 3 2 World Worries Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 = p +3 q -2 -1 -4 +5 +4 +1 +2 -3 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

11 | MAINTAINING SOCIAL PROGRAMMES 3 3 World Worries 11 | MAINTAINING SOCIAL PROGRAMMES 12 Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 = p +3 q -1 -4 -3 -2 +1 +2 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

11 | THREATS AGAINST THE ENVIRONMENT 3 4 World Worries 11 | THREATS AGAINST THE ENVIRONMENT 13 Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 = p +2 +1 +3 q -1 -2 -3 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

14 11 | INFLATION 3 5 World Worries Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 q -2 -4 p +2 -3 -1 -8 = +1 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

15 11 | CLIMATE CHANGE 3 6 World Worries Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 = p +3 +2 q -1 +1 -7 -2 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

16 11 | Childhood obesity 3 7 World Worries Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 = q -1 p +1 +3 -2 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

17 11 | Access to credit 3 8 World Worries Which three of the following topics do you find the most worrying in your country? % change compared with previous month: (%) worried in October 2016 in each country Sep 2016 = p +1 +2 q -1 -2 -3 Base: Representative sample of adults aged 16-64 in 25 participating countries. October 2016: 18,064; September 2016: 18,014. Source: Global Advisor

Can we put this image on a slight angle/slant to echo global template? 5 2 Can we put this image on a slight angle/slant to echo global template? METHODOLOGY

5 3 METHODOLOGY The survey is conducted monthly in 25 countries around the world via the Ipsos Online Panel system. The countries included are Argentina, Australia, Belgium, Brazil, Canada, China, France, Great Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America. A survey with an unweighted probability sample of this size would have an estimated margin of error of +/- 3.1 percentage points for a sample of 1,000 and an estimated margin of error of +/- 4.5 percentage points for a 500 sample 19 times out of 20. In 16 of the 25 countries surveyed internet penetration is sufficiently high to think of the samples as representative of the wider population within the age ranges covered: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Israel, Italy, Japan, Poland, South Korea, Spain, Sweden, Great Britain and United States. An international sample of 18,064 adults aged 18-64 in Canada, Israel and the US, and aged 16-64 in all other countries, were interviewed between September 23rd and October 7th 2016. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Hungary, India, Israel, Mexico, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample of approximately 500+. Brazil, China, India, Mexico, Russia, Saudi Arabia, South Africa and Turkey have lower levels of internet penetration and so these samples should not be considered nationally representative, and instead be considered to represent a more affluent, connected population. These are still a vital social group to understand in these countries, representing an important and emerging middle class. Weighting has been employed to balance demographics and ensure that the sample’s composition reflects that of the adult population according to the most recent country census data.

Can we put this image on a slight angle/slant to echo global template? 5 4 Can we put this image on a slight angle/slant to echo global template? APPENDIX

MOST WORRYING ISSUE BY COUNTRY 5 5 MOST WORRYING ISSUE BY COUNTRY Which three of the following topics do you find the most worrying in your country? Spain Unemployment 71% GB Immigration control 36% France Unemployment 50% Germany Poverty & social inequality 47% Belgium Unemployment 38% Sweden Crime & violence 49% China Moral decline 41% Russia Financial/political corruption 49% Canada Unemployment 40% Hungary Healthcare 63% USA Terrorism 41% Poland Healthcare 51% Mexico Crime & violence 70% South Korea Unemployment 57% Japan Poverty & social inequality 37% Saudi Arabia Unemployment 45% Israel Terrorism 49% Peru Crime & violence 75% Australia Unemployment 39% Brazil Financial/political corruption 48% Italy Unemployment 65% Turkey Terrorism 74% India Terrorism 46% Argentina Crime & violence 64% South Africa Financial/political corruption 61% Base: Representative sample of 18,064 adults aged 16-64 in 25 participating countries, September 23rd – October 7th 2016 Source: Global Advisor

5 6 issues overview Top three issues: #1 worry in country #2 worry in country #3 worry in country Which three of the following topics do you find the most worrying in your country?   WORLD ARG AUS BEL BRA CAN CHN FRA GER GBR HUN IND ISR ITA JPN MEX PER POL RUS KSA RSA KOR ESP SWE TUR USA Unemployment 39% 43% 38% 40% 32% 50% 14% 23% 28% 31% 18% 65% 29% 52% 34% 45% 56% 57% 71% 35% 25% Financial/political corruption 37% 12% 48% .% 20% 10% 16% 53% 41% 30% 22% 44% 42% 49% 61% 54% 59% 9% Poverty and social inequality 27% 21% 47% 33% 51% 19% Crime and violence 64% 17% 36% 13% 15% 70% 75% 11% Healthcare 7% 63% 3% 4% 24% 2% Terrorism 1% 5% 46% 8% 74% Education Taxes Moral decline Immigration control 6% *% Rise of extremism 26% Maintaining social programmes Threats against the environment Inflation Climate change Childhood obesity Access to credit Base: Representative sample of 18,064 adults aged 16-64 in 25 participating countries, September 23rd – October 7th 2016 Source: Global Advisor

FOR MORE INFORMATION 5 7 Simon Atkinson Chief Knowledge Officer simon.atkinson@ipsos.com Bobby Duffy Managing Director of Social Research bobby.duffy@ipsos.com