Advertising Campaigns

Barnardo’s Bernardos is a organisation who specialise in making under privileged children's lives more bearable and enjoyable. They are a charity who collect money to donate food and toys to families with children in poverty all through the year, they hold Christmas campaigns and other big fundraisers. The target audience for this article is parents or soon to be parents ages 20-30. they have used shock to create an effect and to draw the audience in with the hope that they feel sympathy and will donate.

In this picture we see a baby with a silver spoon in its mouth to signify the type of lifestyle in which the baby is being born into. The slogan also has relevance towards the picture. “if only every child was born with a silver spoon” What this means is every child should be born with the same opportunities, children with ‘silver spoons’ have more of advantages than other children. The term ‘silver spoon’ mean higher class with no poverty. This picture is saying if all children were born with the same abilities and no poverty the world would be a better place. The poster is directed at parents or couples who want kids, its basically saying how if you want kids you need to consider what type of lifestyle you are bringing it into. Its not saying ‘if youre in poverty don’t have kids’ its just saying your child wont be as privileged in society. The photograph is a photo-shopped picture with the silver spoon being added into the picture.

This picture is the complete opposite to the other one, this one displays a child in extreme distress with a bottle of hazardous liquid in its mouth, not only this but the child appears to have a scar of bruise on its chest. This means that the baby may have undertaken some physical abuse. In comparison to the pervious picture the slogan has changed to “there are no silver spoons for children born into poverty” this means that children that are born into poverty have less opportunities in comparison to children who are not, their lifestyle will effect who they grow up to be. This photograph is photo-shopped to make the bottle of acid sit in the babies mouth, this creates the effect of the baby struggling to breathe. This will make the viewers feel uncomfortable and sympathy towards the baby.

In this picture we see yet another picture showing a baby in distress who has been born into poverty, as we can see there is a cockroach crawling out of the babies mouth. The cockroach symbolises dirt and infection, they are also seen as vermin. With all this in mind it makes the viewers realise babies being born into poverty are at risks of things like dirt and infection. Again the image is completely different to what the first one is, it’s the exact opposite and the slogan fits in well with it. “there are no silver spoons for children born into poverty” this means that if a baby is born into poverty will have less opportunities and have worse living conditions. Not only this they are also at risk of infection from animals. This picture is photo-shopped so the cockroach can be in the babies mouth. This makes the audience feel distress and sympathy towards the baby,. This is directed towards parents in poverty, its saying that you

In this picture can see another baby in a hazardous situation due to it being born into poverty. In comparison to the first image there are some clear differences, like the background and what the baby is lay on, its dark and cold, also the hair of the baby is greasy and looks disgusting, in other words this leaflet it saying your baby will not be living in good conditions if you are in poverty. The slogan “there are no silver spoons for children born into poverty” is basically saying that children in poverty are at a disadvantage in life due to bad living conditions, poor hygiene and hazardous objects. This bring be on the my next point, hazardous objects such as needles may be in arms reach of children which is a big issue. As we see in the image the baby ha a needle in its mouth which has been photo shopped in with the purpose of making the viewers feel distressed.

Tesco Cherokee Tesco's Cherokee is a clothing line that is owned by Tesco's, its main message is that their products include complete comfort and that you can relax in these clothes. Its target audience is people who want to experience comfort and relaxation. They have used danger mixed with humour to make the advert interesting.

In this image we see an advertisement for a clothing brand ‘Cherokee’ In this image we see an advertisement for a clothing brand ‘Cherokee’. In the image we see a girl with the clothes that is being advertised on her, she is lay on the ground with a massive bear trap on her foot. Despite there being a bear trap on her leg, she seems relaxed and chilled with no care in the world, this is to signify comfort when you wear these clothes, almost like if you were to wear these clothing items you wouldn’t have a care in the world. The choice of colour regarding her clothes blends in with the surrounding forest. This signifies the concept of being able to fit in anywhere whilst wearing these clothes even if it is the woods. To appeal to the audience there has been humour used in the advertisement.

Here we see another advertisement for the clothing brand, it follows the same concept as the other one but is presented in a different way. We see yet another person in a hazardous situation with Cherokee branded clothes on. This time the danger the fact that she's stranded at sea and there are sharks surrounding the float she's on. The message is that if you wear this clothing no danger will seem a problem and that all your worries will disappear. Despite her being in a hazardous situation her body language suggests that there is nothing out of the ordinary going on. Her legs are in the dangerous shark infected water and she is reading a book which implies that the clothing give you complete comfort and relaxation.

Here we see another person in a hazardous situation with some Cherokee clothing on, he is in a free fall with no parachute, this is yet another hazardous situation with the person wearing the clothing looking chilled and laid back with no care in the world. the message of the advertisement is when you’re wearing these clothes no matter where you are you wont have any worries on the world and you will never feel any discomfort. The situation that is presented most people would be panicking but as we see in this image that isn’t the case at all, he is simply looking at his watch in a simplistic and calm way, the type of thing you do when your relaxing or doing nothing at all. This photograph was made and edited through photoshop.

In this image we see a woman holding onto a presumably very high tree, once again this is a photograph with a hazardous situation with little to no chance of escape. Despite the very dangerous situation that the woman is in her body language suggests that this is nothing out of the ordinary. She doesn’t seem to be in any sort of discomfort what so ever which is smart as its saying if you wear these clothes you wont feel a worry in the world and you will have maximum comfort that nothing else compares to. Also her body language suggests that she is just doing her everyday thing, she is checking her nails like you would so if you were just sat at home watching television. This photograph was made with Photoshop to make it possible for the woman to be dangling off the tree.

Tesco F&F Tesco’s F&F is a clothing line that is yet again owned by Tesco's with their main message being that you can buy beauty that can be seen on the catwalk for cheap and affordable prices. The target audience for these products are women who enjoy going out to parties and nights out ages 30-45. they have used the concept of affordable supermodel standard clothes to draw in shoppers

In this picture we see a super model walking down the cat walk with a twist, the model is on a label that you would find in the F&F clothing line. The whole theme of the picture fits very well as it shows you can super model standard clothes for affordable prices, just like it states in the slogan located in the bottom right hand corner of the advertisement “Affordable elegance”. Its saying you can buy stylish clothes that super models wear for cheap prices. The model being on the price tag is almost implying that you can buy beauty. The picture has been made possible through the use of Photoshop, as we see the model on the price tag with her feet and shadow blending in with the catwalk it makes the impression that these clothes have been on a cat walk but are on the shelves for unbeatable prices. The picture follows a narrow depth of field with the focus being on the super model.

Here we see an image very similar to the previous one, it follow on with the same theme of the price tag typically found in shops. The super model can yet again be found on the clothes tag with the price of the dress underneath. The cat walk theme makes the shoppers realise that these cat walk, supermodel standard clothes are on the shelves for amazing prices. In the background there are cameras pointed towards the super model which may make the shoppers think if they buy this dress then they will get attention and they will feel beautiful. The model being on the price tag is almost implying that you can buy beauty. The picture has been edited with Photoshop to create the effect of the model on the catwalk but also on the price tag. It is done very well as her shadow can be seen on both the catwalk and the price tag. The picture follows a narrow depth of field with the focus being on the super model.

In this picture we see the same theme being followed on from the previous two images, the model is walking down a slightly different catwalk with a different background compared to the other images. The image once again has a super model on a price tag yet again implying that you can buy beauty for only £40. I feel like the layout of this advert is effective as it shows shoppers that you can but supermodel standard clothes for just a small price. Another reason of why I like this method is the fast that people will believe that buying these clothes will mean they get lost off attention and that all eyes will be on them as that is the whole point of a catwalk. This photograph has been created with Photoshop to create the effect of the model on the price tag, it has been done very well as the models shadow can be seen overlapping the pricetag.