MIS5101: Business Intelligence Opportunities, Information Privacy & Concerns

Big Data Considerations Privacy Risks Responsibility Accountability Controls 1) consider at least these ten privacy risks during the planning stages of your big data analytics strategies, 2) establish responsibility, accountability, policies and procedures for big data analytics and use, and 3) incorporate privacy and security controls into the related processes before actually putting them into business use. https://www.secureworldexpo.com/10-big-data-analytics-privacy-problems

Ethical Concerns Contextual Errors Rights to information? Discrimination Rights to information?

Does Google’s Transparency make you feel more comfortable? http://www.wsj.com/articles/SB10001424127887324170004578635812623154242

Ethical Dilemma: Can You Sell Customer Information? Scenario: When customers shop your online store, they leave an electronic trail that provides lots of information -- from their name and address to the types of goods that interest them when they search the site. A partner company would like to buy the data from you. Should you make the sale? Do you even have the right to use that information in house?  Case Study: Telemarketers and junk email are a part of everyday life. There’s no question that someone is passing around contact information. Companies are always looking to get in touch with customers and find out about purchasing patterns, says H. David Hennessey, professor of marketing at Babson College. Using consumer information is a privacy and fairness issue if not a legal one, he adds, because many people think their purchases are anonymous or somehow protected.  Plan of Action: Consult the company’s code of ethics to determine if standards have already been set about how much information you can use internally and externally, says Hennessey. He suggests you put together a group to create a policy about the acceptable ways to use information consumers share with you. Consider privacy law and the American Marketing Association’s set of standards when determining your code of conduct, say experts. Sometimes, the easiest and most effective way to confront such questions is simply to put yourself in your client’s shoes. Would you consider the use an invasion of privacy or betrayal? 

“Unlike academic social scientists, Facebook’s employees have a short path from an idea to an experiment on hundreds of millions of people.”  “We do research to improve our services and to make the content people see on Facebook as relevant and engaging as possible. A big part of this is understanding how people respond to different types of content, whether it’s positive or negative in tone, news from friends, or information from pages they follow. We carefully consider what research we do and have a strong internal review process. There is no unnecessary collection of people’s data in connection with these research initiatives and all data is stored securely.” http://www.forbes.com/sites/kashmirhill/2014/06/28/facebook-manipulated-689003-users-emotions-for-science/#73778747704d Within the terms of service? Is this ok? What do you think? Facebook Facebook's advertisers paid 335% more for each ad purchased this past quarter than the price they paid a year earlier, sending profit higher. Facebook's overall sales rise 49% to $3.8 billion last quarter.

What about that Bill signed last week? ISPs (think Comcast, Verizon) can now sell your browsing history… Good for business? Good for marketing? What about you, personally? http://www.zdnet.com/article/trump-signs-into-law-privacy-killing-rules-that-let-isps-sell-your-browsing-history/

If it’s aggregated, is it personal? “Got that? All of these companies say that nothing has changed—they don’t sell users’ personal web browsing history and don’t plan to do so in the future. But the “personal” caveat is where they are misleading customers. Big collections of aggregate and/or “de-identified” data will certainly be sold to the highest bidder for targeting advertising and who knows what else. Just because it doesn’t have your name on it, doesn’t mean it’s not your personal data.” Think about the de-identified data – just because it’s now not personal – what are the implications? http://www.zdnet.com/article/trump-signs-into-law-privacy-killing-rules-that-let-isps-sell-your-browsing-history/

Ability to Compete? “The fact is that these companies say they want to create more “competition” in the data services business that Facebook and Google are leading. They will be uniquely qualified to dominate that business and since they essentially run monopolies, their core business remains safe.” http://www.zdnet.com/article/trump-signs-into-law-privacy-killing-rules-that-let-isps-sell-your-browsing-history/

Does Consent Make it Right? “This is just not true. In fact, we have committed not to share our customers’ sensitive information (such as banking, children’s, and health information), unless we first obtain their affirmative, opt-in consent.” http://www.zdnet.com/article/trump-signs-into-law-privacy-killing-rules-that-let-isps-sell-your-browsing-history/

How do views on privacy differ? deCode Genetics Why did deCode fail? Opt out vs. Opt in? What might have helped? Worst case scenario? What it can be used for vs. What it will be used for…

Pulling in different directions? HIPAA Meaningful Use How do these tie-in? Access versus Accuracy Data Quality KPIs Analytics

Conflicting interests and responsibilities of… Patients Providers Insurance Companies Are there other stakeholders?

Does Google’s Transparency make you feel more comfortable? http://www.wsj.com/articles/SB10001424127887324170004578635812623154242