4MM+ 1.8MM+ Fight channel UNIQUE VISITORS UNIQUE VISITORS M21-34 TOP INDEX AMONGST THE COMPETITION Influencers amongst their peers Share opinions, content and video via social media Spenders rather than savers Source: comScore Media & Plan Metrics, Q1 2013

Mma & mma lifestyle MMA DEMO AND TRENDS: ADVERTISING OPPORTUNITIES 68% of the audience is M18-34 Latest FOX on UFC fight sold out ad inventory (16 national clients) and had 5.7 million viewers Expected to be a Billion dollar enterprise by 2015 According to Nielsen, UFC on Fox skews younger than any other major sports franchise on TV ADVERTISING OPPORTUNITIES Sherdog Pick’em Game – first MMA fantasy sports game Sherdog Fight Finder - #1 search engine results for fighter info Live UFC and other fight Play by Play coverage Sherdog All access Branded Video around today’s top fighters Technique of the Week, Prospect Watch and other video series Source: comScore Plan Metrics, Q1 2013; Nielsen Report Jan 2013; Medialifemagazine.com

501K The #1 MMA News publisher MONTHLY UNIQUES 400K 368K 361K 278K

boxing BOXING DEMO AND TRENDS ADVERTISING OPPORTUNITIES 66% of the audience is M18-34 86% of fans are male High-profile fights attract venue attendance of 50,000 fans 1M pay-per-view viewers on average for high- profile fights 1.5 million tuned into latest network TV fight in Jan. 2013 ADVERTISING OPPORTUNITIES RingTV Ring Pass – Custom editorial, sponsored fighter pages, homepage takeover Boxing Channel Reskin Takeovers Custom Branded Video Entertainment Social Media Syndication Source: Nielsen Report Jan 2013

Sports entertainment & lifestyle CROSSOVER Over 50 professional wrestlers have made the transition into MMA; a shift that has pulled fans and viewers into adjacent markets, giving advertisers the opportunity to reach both audiences ADVERTISING OPPORTUNITIES Homepage Sponsorships Live Play-by-Play page – 300 Live Events a Year Branded Entertainment – +4 Million Monthly Video Views for Chair Shot Reality Takeover Packages Include – Homepage takeover, play by play sponsorship, event countdown clock and promotional units Source: WWE.com

Ea mma fighter exchange 360 Marketing Program Sherdog paired four MMA superstars with four up and coming fighters and flew them across the globe to train. Each fighter pairing had their own dedicated section on the custom content destination that featured daily updates. All-inclusive video Complete photo gallery Daily blog entries from our bloggers and fighters Fighter bios Live Streaming Strikeforce Fight on homepage Fighter Twitter updates  

Trojan – get closer to the cage Branded Entertainment CraveOnline created a custom content destination around the theme of protection seemlessly integrating the Trojan brand with MMA giants, Bruce Buffer and Luke Rockhold. Hub Intro featuring MMA Legend Bruce Buffer Technique of The Week Instructed by UFC Light Heavyweight Champ Luke Rockhold Complete Picture Carrousel Trojan Product Integration Sherdog Homepage call outs Custom syndication unit featured custom videos, photos and editorial Facebook & Twitter promotion Technique of the Week & Fight Week Co-Brands  

Nos prospect watch Branded Entertainment Introduced MMA fans to top prospects picked by Sherdog editors giving our audience an inside look at MMA’s rising stars, including full scale video and editorial coverage over 6 weeks. On location MMA video series Full access to top MMA prospects Interactive online extension Featured prospect MMA Technique of the Week MMA Fantasy Pick’Em Targeted syndication and distribution  

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