Creating a public service announcement Raising awareness for a cause

What is a psa? A public media message that is disseminated by the media at no charge The objective is to raise awareness by changing public attitudes and behavior towards a social issue

Shaped by the Ad Council First focused on wartime needs History of the psa Shaped by the Ad Council War Advertising Council First focused on wartime needs Focus expanded to address forest fires, blood donation and highway safety

Objective: When you finish this activity, you will be able to: Assignment: PSA Objective: When you finish this activity, you will be able to: Demonstrate ability to create a message to change public opinion using photographic compositional elements and text

Assignment: printed PSA Create groups of one or two Brainstorm on a PSA topic It must be 8.5 x 11 inches It must have a call to action It must include text and photography It should have a solid message relevant to your age group It may be black and white or include color Create it in PhotoShop; submit your final as a JPG Final printed PSA is due to Mrs. J via OneDrive at midnight on Monday, May 1, 2017