Control Brand: Recipe 21 and Private Label Spirits & Mixers Presentation prepared by Ricky Tatar – Sales Manager

Introducing Low Price / High Quality Targeting Millennial demographic Refreshing brand/label - unique to value brand

On-premise wins! R21 takes over the well! 1 liters Higher value liquid - increases bar's profit per pour 

Off-premise wins! Opening price point / Value brand If you wish to have LiDestri provide a spirits or mixer that is not on this list Spirits MOQ = 2000 12 L cases Mixers MOQ = 1100 12 L cases Some options for New SKU’s include: Spirits Blended Whiskey Flavored Vodkas RTD Cocktails Spiced Rum Mixers Cosmopolitan Mix Collins Mix Hot Toddy Mix Sangria Mix Sour Mix Strawberry Margarita mix *We are lot limited to these options Off-premise wins!  Opening price point / Value brand 1.75’s and 375’s are dominant

Display Options Opening price point / Value brand If you wish to have LiDestri provide a spirits or mixer that is not on this list Spirits MOQ = 2000 12 L cases Mixers MOQ = 1100 12 L cases Some options for New SKU’s include: Spirits Blended Whiskey Flavored Vodkas RTD Cocktails Spiced Rum Mixers Cosmopolitan Mix Collins Mix Hot Toddy Mix Sangria Mix Sour Mix Strawberry Margarita mix *We are lot limited to these options Stack Display  Opening price point / Value brand 1.75’s and 375’s are dominant Panel Display

Total List of Sku’s/Price levels If you wish to have LiDestri provide a spirits or mixer that is not on this list Spirits MOQ = 2000 12 L cases Mixers MOQ = 1100 12 L cases Some options for New SKU’s include: Spirits Blended Whiskey Flavored Vodkas RTD Cocktails Spiced Rum Mixers Cosmopolitan Mix Collins Mix Hot Toddy Mix Sangria Mix Sour Mix Strawberry Margarita mix *We are lot limited to these options (to come)  Opening price point / Value brand 1.75’s and 375’s are dominant

POS Support Opening price point / Value brand If you wish to have LiDestri provide a spirits or mixer that is not on this list Spirits MOQ = 2000 12 L cases Mixers MOQ = 1100 12 L cases Some options for New SKU’s include: Spirits Blended Whiskey Flavored Vodkas RTD Cocktails Spiced Rum Mixers Cosmopolitan Mix Collins Mix Hot Toddy Mix Sangria Mix Sour Mix Strawberry Margarita mix *We are lot limited to these options Shelf Talkers  Opening price point / Value brand 1.75’s and 375’s are dominant Store Display Posters 18”x 24” & 24” x 36” Shipper