ProCare Hospital Done by: Zainab Al-Beesh Nouf Al-ardhi.

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Presentation transcript:

ProCare Hospital Done by: Zainab Al-Beesh Nouf Al-ardhi

Background of the company ProCare Hospital is a private hospital owned by AbdulRahman Saleh Al-Rajhi & Partners Co. ProCare hospital promises is to provide comprehensive health care services to its local community and become one of the best hospitals in Saudi Arabia. The hospital contains 66 beds. They use high technology in their healthcare center, and their staffed are qualified, motivated and well trained.

Products/Services Online appointment Pre-registration form Newsletter Ambulance services Nursing Health Packages

Pulmonology Reproductive health Dermatology General surgery Cardiology General pediatric Diabetes Dentistry Neonatology Ear, nose & throat Plastic surgery Radiology Laboratory

Vision To be the leader in providing efficient healthcare services in Kingdom of Saudi Arabia with an internationally -accepted class of service. Mission ProCare Hospital is a privately owned, secondary health care center dedicated to providing compassionate, superior healthcare services in a financially viable manner, to all age groups.

Objectives Excellence Compassion Integrity Respect Responsibility Trust

SWOT Analysis Strengths: Multiple nationality staff Motivated employees On site fitness center Latest technology Nursing programs & orientation Special services Weaknesses: Low number of beds Weak customer service.

SWOT Analysis (Cont.) Opportunities: Location New technology Competitor vulnerabilities Training programs and courses Threats: Increased competition Low prices of competitors Economic shifts Competitors access to channels of distribution

Position in Industry: Target Markets: Health care industry Mass marketing Geographic area High income Woman Health care industry New entrant Medical, dental & other human health activities Supervision of the Ministry of Health (MOH)

Assessment Must focus on: Maintaining a good reputation. Success is highly anticipated. Must focus on: Maintaining a good reputation. Doing research on other competitors & the industry. Eliminate the weaknesses & threats.

Thank you for Listening 