Sports and Entertainment Marketing 1 Objective 4.04

Which of the following do event organizers often include in an event to add interest and excitement to the event: A. Dress rehearsal B. Long intermission C. Celebrity appearance D. Sponsor recognition

C. Celebrity appearance

When a sport organization employee creates a promotional script for a sport announcer to read during a pregame award ceremony, the employee should A. include a joke in the introduction to capture the audience's attention. B. number the copy pages in reverse chronological order. C. make sure the final copy is single-spaced and the typeface is bold. D. identify name pronunciations that might be difficult to read.

D. identify name pronunciations that might be difficult to read.

What do professional sport teams design for use during games that often become promotional tools because fans take them home? A. Posters B. Tickets C. Programs D. Samples

C. Programs

The purpose of designing an event program that contains space for advertisements is to A. promote the team. B. get more people to buy the program. C. generate more revenue D. pay less money for program printing costs.

C. generate more revenue