Who you need to attract Background Experience Sample Work history, education, location Responsibilities, types of projects Status: Currently or recently employed in an analytical or mathematical occupation Education: Math, Economics, Physics, Statistics or related degree Career path: Spent 1-2 years at a startup before transitioning to mid-sized company along with a promotion Location: Based in Dallas or Chicago metro areas and willing to relocate there from suburban area or other key metros Mannerisms: Inquisitive and solutions oriented Level: 3-4 years, entry-to-mid level Requirements: Experience with statistics, predictive modeling and visualization tools and business knowledge Projects: Business analytics solutions and data aggregation methodologies Sample Candidate persona name: Chris the Quantitative Analyst

What they care about Goals and objections Motivations Sample Professional and personal priorities Influencers, interests and careabouts Primary: Working on revenue driving initiatives Secondary: Building new tools from the ground up Objections to your company: Concerns about project visibility at larger company and worried about having less ownership and responsibility with projects Influencers: Challenging projects that involve forecasting and modeling, direct leadership and growth opportunities Careabouts: Loyalty, mentorship, seeing long-term projects through to fruition Sample Candidate persona name: Chris the Quantitative Analyst

How to attract them Behavior What you can offer Sample How they find out about job opportunities Why they should care about your company Websites: Tech job boards, search engines and email notifications for relevant positions Network: Referrals from industry contacts Devices: 50/50 mobile and desktop job searches Business impact: Ideate and execute compelling projects that have measurable impact on revenue Growth opportunities: Help the department build an analyst team from the ground up and grow as a leader in the department Data: Geek out with data and find opportunities to manipulate it to solve business challenges Sample Candidate persona name: Chris the Quantitative Analyst

Your attraction strategy Elevator pitch Attraction tactics Engage your candidate persona Summary of how and where to target this persona Want to be part of a fast-growing, data-focused team? Put your intuition to work at our company where you’ll innovate and solve business challenges with data. Sources: Referrals, LinkedIn groups, job search engine Devices: Majority of job search done on mobile Location: Tech hubs (Austin, Menlo Park) Competitors: Fast-paced startup, growing enterprise with established data science team Sample Candidate persona name: Chris the Quantitative Analyst

Who you need to attract Background Experience Candidate persona name: Work history, education, location Responsibilities, types of projects Status: [you type here] Education: [you type here] Career path: [you type here] Location: [you type here] Mannerisms: [you type here] Level: [you type here] Requirements: [you type here] Projects: [you type here] Candidate persona name: [you type here]

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How to attract them Behavior What you can offer How they find out about job opportunities Why they should care about your company Websites: [you type here] Network: [you type here] Devices: [you type here] Business impact: [you type here] Growth opportunities: [you type here] Data: [you type here] Candidate persona name: [you type here]

Your attraction strategy Elevator pitch Attraction tactics Engage your candidate persona Summary of how and where to target this persona [you type here] Sources: [you type here] Devices: [you type here] Location: [you type here] Competitors: [you type here] Candidate persona name: [you type here]