ENTREPRENEURSHIP DEVELOPMENT Choosing the Right Location and Layout Chapter# 13 www.AssignmentPoint.com

Location: A Source of Competitive Advantage Much like choosing a form of ownership and selecting particular sources of financing, the location decision has far-reaching and often long-lasting effects on a small company’s future. Entrepreneurs who choose their locations wisely – with their customer’s preferences and their companies’ needs in mind – can establish an important competitive advantage over its rivals who choose their locations haphazardly. www.AssignmentPoint.com

Choosing a Location The Right Region of the Country The Right State in the Region The Right City in the State The Right Site in the City www.AssignmentPoint.com

Choosing the Region Census Data World Wide Web - Survey of Buying Power Editor and Publisher Market Guide www.AssignmentPoint.com

Choosing the State Proximity (nearness) to Markets Proximity to Needed Raw Materials Wage Rates Labor Supply Needs Business Climate Tax Rates Internet Access www.AssignmentPoint.com

Choosing the City Population Trends Competition Clustering Compatibility with Community Local Laws and Regulations Transportation Networks Police and Fire Protection Cost of Utilities and Public Services Quality of Life www.AssignmentPoint.com

Retail and Service Location Considerations Trade Area Size Retail Compatibility Degree of Competition Transportation Network Physical, Racial, or Emotional Barriers Political Barriers Customer Traffic Adequate Parking Reputation Room for Expansion Visibility www.AssignmentPoint.com

Layout Layout – the logical arrangement of the physical facilities of a business that contributes to efficient operations, increased productivity, and higher sales. Study: Look and feel of employees’ work spaces is third most important consideration (after salary and benefits) when deciding whether or not to accept or to quit a job. www.AssignmentPoint.com

Layout Size must be adequate to accommodate business needs. Appearance must create the proper image or “personality” for the business in the customer’s eyes. Entrances must invite customers to come in. Create effective window displays and change them often; they can be powerful sales tools. Pay attention to the business sign, the most direct method of reaching potential customers. www.AssignmentPoint.com

A Business Sign Tells potential customers who you are and what you’re selling. Must comply with local sign ordinances. Should be visible, simple, and clear. Should be changed periodically to avoid becoming part of the background. Should be legible both day and night. Must be maintained properly. www.AssignmentPoint.com

Building Interiors Ergonomics is an integral part of any design. Proper layout and design pays off in higher productivity, efficiency, or sales. Proper lighting is measured by what is ideal for the job being done. Careful selection of colors can create the desired impressions among customers and employees. Appealing to all of the customer’s senses can boost sales. www.AssignmentPoint.com

Factors to Consider in Manufacturing Layouts The ideal layout for a manufacturing operation depends on a number of factors, including the following Type of Product Type of Production Process Ergonomic Consideration Economic Considerations Space Availability Within the Facility Itself www.AssignmentPoint.com

Manufacturing Layouts Manufacturing Layouts are categorized by either the work flow in a plant or by the production system’s function. There are three basic types of layouts that manufacturers can use separately or in a combination – product, process and fixed position – and they are differentiated by their applicability to different conditions of manufacturing volume. Product Layout Process Layout Fixed Position Layout Functional Layout www.AssignmentPoint.com

Manufacturing Layouts Product Layout In a product (or line) layout, a manufacturer arranges workers and equipment according to the sequence of operations performed on the product. The flow is an unbroken line from raw material input or customer arrival to finished goods to customer’s departure. Example: Automobile Assembly Plants, Cement Factories, Paper Mills, etc. Assembly Testing Touch-Up Packaging www.AssignmentPoint.com

Manufacturing Layouts Process Layout In a process layout, a manufacturer groups workers and equipment according to the general function they perform, without regard to any particular product or customer. Process layouts are appropriate when production runs short, when demand are considerable variation and when the product are customized. Receiving Lathes Arc Welding Cutting Tools Drill Presses Heating Treating Packaging and Shipping www.AssignmentPoint.com

Manufacturing Layouts Fixed Position Layout In fixed position layouts, materials do not move down a line as in a production layout but rather, due to weight, size or bulk of the final product are assembled in one spot. In other words, workers and equipment go to the material rather than having the material flow down a line to them. Example: Aircraft assembly plants, ship building plants. www.AssignmentPoint.com

Manufacturing Layouts Functional Layouts Many layouts are designed with more than one objective or function in mind and therefore combinations of the various layouts are common. Example: A supermarket though primarily arranged on the basis of marketing, is partly a storage layout. A restaurant not only a layout of marketing function but also a food assembly line. www.AssignmentPoint.com

END OF CHAPTER # 13 www.AssignmentPoint.com