PURE Insurance Championship Planning Your Communication Strategy

PR Contacts on Site Sara Henika shenika@thefirsttee.org (904) 881-7398 – cell (904) 940-4341 – office Austin Williams awilliams@thefirsttee.org (281) 961-8596 - cell (904) 940-4324 - office Jane Fader jfader@thefirsttee.org (904) 838-7273 – cell (904) 940-4330 – office

Great Job, Keep it Going!! Great job, we’re seeing quality stories come in about your participants and this tournament. So far we’ve seen stories from about 26 chapters come in. There’s still about another 22 chapters we haven’t seen receive coverage so as the tournament nears, this is an opportunity to re-engage and energize your local media and community with this exciting event. What can you be doing?

Start Spreading the News (Re)Connect With Media (Re)send press release Remind that it’s tournament week Inform that will be sending updates (pairings, score, etc) Offer interviews and photos Promote “once in a lifetime” Update Website Focus on tournament week and how to follow the action (Golf Channel, social, website, etc) Prepare e-blasts Focus on tournament week and how to follow the action Social Media Plans If chapter rep on site, consider Facebook LIVE

Resources Templates, toolkits and general resources available: https://internal.thefirsttee.org/2016/07/19/pure-insurance-championship-resources/

What should promote Broadcast Schedule Don’t forget to include Golf Channel tune in message to your communication pieces!

Tournament Week Keep Up with the Latest Tournament Updates Daily recap email from home office Starting on Wednesday you’ll receive a daily email with tournament highlights including links to pairings and tee times and professional photos of each participant with their pro at Pebble Beach Friday and Saturday. pgatourmedia.com Good source for chapters to gather information from the tournament posted daily, such as events, notes, weather, hole locations, tee times, etc. pgatour.com http://www.pgatour.com/champions/tournaments/pure-insurance-championship.html Tournament page will be populated with stories and news along with scores for professionals as well as junior and amateur teams. Interview requests for PGA TOUR Champions players, contact: MaureenRadzavicz@pgatourhq.com DaveSenko@pgatourhq.com

Important Dates Tuesday Night (Sept. 19) Pairings announced on site after 6 p.m. pacific; posted online Wednesday *Opportunity to alert media to pairings Friday (Sept. 22) First round starts Saturday (Sept. 23) Second round Cut is made and posted online Sunday (Sept.18) Final round *Opportunity to alert media if participant makes the cut Trophy presentation PR for Pro/Junior Winner: Home office will draft a release with help from the chapter and DRA and will distribute to media

Questions? Sara Henika shenika@thefirsttee.org (904) 881-7398 – cell (904) 940-4341 – office Austin Williams awilliams@thefirsttee.org (281) 961-8596 - cell (904) 940-4324 - office Jane Fader jfader@thefirsttee.org (904) 838-7273 – cell (904) 940-4330 – office We’ll start with introductions. I’m Sara Henika, I’ll be leading the call, but also on the line and available as resources are Lauren Taylor and Austin Williams. WE are your Communications Go-to Team leading up to the event