Introducing the Bradford White ICON System™ and Accessory Packages

A revolutionary advance in water heating control technology available only to the professional installer and wholesaler Numerous energy and timesaving benefits to the homeowner, contractor and wholesaler Utilized across our entire Residential and Light Duty Commercial Gas product line* Why did we do this? In a word…customers Our customers asked for a sophisticated yet simple control that gives them performance enhancements and diagnostic capabilities *Except High Performance and Mobile Home models

Features Advanced Temperature Control System- Microprocessor constantly monitors and controls burner operation to maintain consistent and accurate water temperature levels. Exclusive Performance Software- Proprietary algorithms provide enhanced First Hour Delivery ratings and tighter temperature differentials. Intelligent Diagnostics- An exclusive green LED light prompts the installer during start-up and provides ten different diagnostic codes to assist in troubleshooting. Pilot-On-Indication- Flashing green LED provides positive indication that pilot is on. Millivolt Powered- An off-the-shelf thermopile converts heat energy from the pilot flame into electrical energy to operate the gas valve and electronics. No external electricity required.

Features Separate Immersed Thermowell- High strength advanced polymer composite thermowell provides isolation between electronic temperature sensor and surrounding water. No need to drain the tank when removing, or replacing the gas valve. Integrated Piezo Igniter- Built into the control itself, the igniter eliminates the need to open the combustion chamber to light the pilot. Universal Replacement- The Bradford White ICON System™ service kits are available for direct replacement, or for the replacement of Robertshaw or White-Rodgers gas valves on most older Bradford White models. Proven Technology- Over 150,000 units installed over the past 3 years have proven the durability, reliability and simplicity of this technology.

Benefits For The Homeowner Higher First Hour Delivery Ratings More updated, sleeker modern design Capable of upgradable features (Performance, Protection packages) Tighter temperature differential -Less water being used (water conservation), since water is stored closer to set temperature, especially in the morning -Less gas being used because of burner shutting of quicker No electricity required

Benefits For The Contractor Up sell the upgradable features (Performance, Protection) Removal of gas valve without draining the tank Sell a “greener” product because of the tighter differential capabilities -Less water being used (water conservation), since water is stored closer to set temperature, especially in the morning -Less gas being used because of burner shutting off quicker Diagnostic codes for trouble-shooting No need to have multiple gas valves on truck (ICON control works on all BTU/hr. input ranges as well as BWC White Rodgers and Robertshaw water heaters)

Benefits For The Wholesaler Universal Kit and Direct Replacement Kit can replace multiple gas valves. This reduces the amount of inventory required to service water heaters. Capable of upgradable features (Performance, Protection packages). Not available in Retail stores.

ICON system is the base platform for Accessory Packages Accessory Module Performance Package Protection Package Inlet Shut-Off Package

Bradford White ICON System™ Accessory Packages Performance Package Inlet Shut-off Valve Package Accessory Module Protection Package

Bradford White ICON System™ Accessory Module (required for all accessories) Features: Multi-color LED used to display status and diagnostics. Audible alarm to sound in the event a fault occurs. Alarm is resettable and can be temporarily silenced. Works with Performance, Protection and Inlet Shut-Off Valve Packages. One Accessory Module fits all water heaters. All components are re-usable and can be removed and installed on a new water heater. Durable construction.

Bradford White ICON System™ Performance Package Features: 7 day/4 period programmable display. Conserves energy. Savings of between 7% and 36%. Additional hot water performance. As much as 50% or more. Hot water capacity indicator; provides an estimate of available hot water in the tank. Battery backup in case of power failure. Similar user interface as furnace/air conditioning thermostats. Easy installation.

Bradford White ICON System™ Protection Package Features: Electronic sensor designed to detect water heater leak. Triggers an alarm to alert homeowners when a water heater leak is detected. May be used in a water heater drain pan or with included dam. Included dam corrals the water in order for a leak to be detected. All components are re-usable and can be removed and installed on a new water heater.

Bradford White ICON System™ Inlet Shut-Off Valve Features: Designed to limit damage caused by water heater leak by shutting off the inlet water after a leak is detected and confirmed. Solid bronze construction. Easy electrical connection with integral wire harness. Mounts directly to the water heater inlet.

Promotional Strategy and Sales Support For the Wholesaler: Features and Benefits Video PowerPoint and Electronic Files on CD

Promotional Strategy and Sales Support For the Wholesaler: Trade Brochure Wholesaler Poster

Promotional Strategy and Sales Support For the Contractor: Homeowner Brochure Homeowner Video

Promotional Strategy and Sales Support Additional Components: Press Releases (Trade and Consumer) Print Ad

Promotional Strategy and Sales Support Additional Components: E-mail Blast to Contractors Featured Article/s in Trade Publications Website Integration YouTube Video

Thank You! Questions