Brand Management and Strategic Marketing “Creating Shareholder Value” March 5, 2001

Our Mission: To increase brand familiarity and favorability among CXOs, create value and opportunities for our core businesses, and serve as a marketing partner in helping them achieve their business objectives.

Corporate Communications Media / Employee Relations Brand & Strategic Marketing International PR Web Masters Sports Marketing Corporate Advertising Corporate Identity & Marketing Services Experience Enron BU Strategic Marketing

Web Masters Sports Marketing Corporate Advertising Enron.com home page My.home.enron.com Support BU website development (i.e., Wholesale, EBS) Management of Sports Marketing Agreements, i.e. Enron Field, Cleveland Browns Stadium Sports Sponsorships and Charitable Contributions, i.e. Houston Texans, 2012 Olympic Games, Bowl games Corporate hospitality and entertainment, i.e. Masters, Superbowl Business Development and Lead Generation Brand Research Create communication strategies targeted at CXOs, investment community, and media Create events to strategically position BU and Corporate leadership Manage Corp. agency

Corporate Identity & Marketing Services experience Enron BU Strategic Brand policies and procedures Enforcement of the Enron brand and logo Registration of trademarks Image Center Shop (Bowne and Moore) Signature Shop Photofete Presentation Library Focused on strategic selling Assist commercial teams in deal development Create customized presentations and manage visits Primary focus on strategic sales opportunities Collaborate with BUs to develop strategies, tactics and measurements for acquisition, retention, stimulation and winback Services include segmentation analysis, direct marketing, advertisements, promotions, telemarketing, and research (qualitative and quantitative)