Why You Should Meet and Engage These Audiences Online? Patients, Consumers, and Other Health Professionals Are on Social Media: Why You Should Meet and Engage These Audiences Online? Presented by: Yolanda M. Finley Communications Manager, Partnership for Maternal & Child Health of Northern New Jersey -Social Media Enthusiast -Traditional Marketer

Objectives for the Evening Better understand why social media is an effective tool in the public health space. Recognize the Terms of Engagement Like, Follow, Subscribe, Retweet, Hashtags, Emoticons See examples of best practices in Public Health Social Media Learn How to Measure Social Media Success    Become comfortable with use of social media  Recognize who’s leading social media efforts at your organization and understand what you can do to help drive traffic and create better engagement with your audiences. Understand what it looks like to effectively straddle between your personal social media accounts and professional persona as a brand ambassador for your organization.

Choosing the best platforms for your organization Facebook Twitter Instagram LinkedIn You Tube Flickr Snapchat

Here are the top 25 social media terms you need to know (Social Media Today) 13. e-Book: 14. Wiki: 15. Blog: 16. User-Generated-Content (UGC): 17. Tweeps: 18. Microblogging: 19. Algorithm: 20. Widget: 21. Link bait: 22. Meme: 23. Engage: 24. Traffic 25. Tag: 1. Viral: 2. Platform: 3. Authenticity: 4. Influence: 5. B2B:   6. B2C: 7. Hashtag: 8. Search Engine Optimization (SEO): 9. Transparency: 10. Web 2.0: 11. Synergy: 12. Trending:

You Can Buy Fans and Followers Organic vs. Paid Campaigns You can create ad on all social media platforms to reach the audiences that fit the demographics that you want to reach. What are the Pluses and Minuses?

Own Your Brand Be Consistent Use your Brand Name Logo/Logos Images Taglines Messaging to Let Your Viewers Know Who You Are and What You Offer At the Partnership… In addition to our website, we have an online presence on Facebook, Twitter, LinkedIn and most recently we added a You Tube campaign. Please stay connected with us.

Signature Logo and Photo You’ll See on the Partnership Social Media Platforms

Testimonials= Brand Ambassadors Important to have other individuals outside your organization that will vouch for the quality of care/services that you provide. I had several tests done at XXXX Medical Center yesterday. They could not have been any nicer or any more professional. From the time I walked in there they made me feel quite comfortable. Hats off to Lisa who did all my testing. She was tremendous! The care I receive at XXXX Medical Center is top notch. I was on the XXX unit in particular, and the nurses and aides are a different breed of people. If you have a need, they address it promptly. I didn't use the call button often, but when I did, I was met with a quick, caring response.  If I have to be hospitalized, this is where I want to be.

Roadmap to Content: Editorial Calendar

Public Health Social Media Early Adopters/Thought Leaders Mayo Clinic Social Media Network CDC is active on social media with: 18 Facebook profiles You Tube channels (since 2007) 13 blogs

Public Health Threat Shared Through Social Media New York Legionnaires’ Disease Outbreak

Social Media Policy: You Should Have One Just in Case http://www.abbott.com/social-media-terms-of-use.html

Social Media Disclaimer

Best Practices Decide what your goals are before you start out. Create original content and share, compliment others on social media Cross reference – Send viewers from your website to social media pages and vice versa Remember the 80/20 Rule Measure Social Media Look at Facebook Insights, Twitter Analytics, LinkedIn Analytics… Document where you start and how you progress Do not make the mistake of measuring purely on what’s called vanity metrics/ indicators such as likes and follows instead focus on engagement Build a team of internal ambassadors who can help you create external engagement 

Plan to Engage Your Audiences Use photos/images/video Call to Action Participate in Ongoing Social Media events across industries (best learning experience)

Social Media Users Aren’t Shy About Taking a Selfie Thank You for You For Your Interest and Time! Stay connected at @MCHNJ or @PRFocused