Rigorous, evidence-based learning for rights practitioners The Human Rights Organizations Project James Ron Humphrey School of Public Affairs University of Minnesota DAVID CROW Division for International Studies CIDE, Mexico City

Our Human Rights Perception Polls Sample sizes: 900-1700 Rural & urban Face-to-face National & regional Since 2012, we have conducted surveys in four world regions

Polling Uses Tracking attitudes Identifying constituencies Exploring priorities & tradeoffs Locating allies Evaluating impact

Our Value-Added Extensive pre-poll work Rigorous sampling Careful training, oversight Sophisticated analysis Tailored consultations Lengthy, face-to-face interviews

Why is F2F important? 40-80% of respondents don’t use the Internet

Profiling “Supporters” & “Persuadeables” Socioeconomic: Education, income, assets, employment sector Connectivity: Internet, radio, TV, print media Participation: parties, unions, associations, movements Politics: voting, affiliation Religion: Importance, prayer, attendance Foreign policy views: Free trade, US government

Using Our Data Advocacy: “Most people support X position” Targeting: “Demographic Y is our focus” Messaging: “Argument Z is most persuasive” Fundraising: “Let’s target people of type N” For monitoring, learning, adaptation: Determining baselines Designing interventions Correcting mid-course Evaluating results

Example #1: How do Publics Define “Human Rights?

On a scale of 1-7, how strongly do you associate {phrase} with the term, “human rights?” 1= Not at all 7 = Fully Positive, US and Foreign, Negatives---3 slides unveiling each section

On a scale of 1-7, how strongly do you associate {phrase} with the term, “human rights?” 1= Not at all 7 = A lot

On a scale of 1-7, how strongly do you associate {phrase} with the term, “human rights?” 1= Not at all 7 = A lot

Example #2: What are the public’s human rights priorities?

All observations (N) at least 950 In Mexico City (2016), education & healthcare are top rights priorities Question (to general public): On a scale of 1 to 7, where 1 is 'not important' and 7 is 'very important,' how important is each of the following issues to you? All observations (N) at least 950

Example #3 Trust in HR Organizations

Comparative Trust Animation—add circle around LHROs after first showing slide without

Greater Trust in HROs = Greater Mistrust in USG, multinationals, domestic authorities

Example #4 Fundraising

In Mexico City (2016), HROs Mostly Foreign-Funded

Mexican Rights Leaders Say Local Funding Vital

Donation Experiment (Mexico City, 2016)

Mexico City Residents Donated from All asset Levels Assets: Cars in house Computers, household Potable water, household Microwave, household TV, household Washer, household Mobile phone Landline phone Light bulbs in house Check with Jim—10/24

People Donated More When we Emphasized NGO Transparency

Rigorous, evidence-based learning for rights practitioners The Human Rights Organizations Project James Ron Humphrey School of Public Affairs University of Minnesota DAVID CROW Division for International Studies CIDE, Mexico City