Dealer System vs. Enterprise-Cloud System Enterprise Service Requirements Reasons Customer Issues Dealer Mgmt. System Xtime Cloud 1. Deliver a consistent and convenient customer experience BMW needs to provide a standardized customer service scheduling UI for all dealers, at all BMW digital locations (i.e. owner portal, TRS, dealer site, reminders, menus, smartphone, etc.). Convenience, Trust ✕ ✔ 2. Deliver Standardized Service Recommendations and Descriptions BMW needs to provide all customers with standardized service recommendations, descriptions from all BMW digital locations. Trust, Price 3. Deliver and manage consistent and fair pricing BMW needs an enterprise pricing system to manage, distribute and update pricing and descriptions from a single location to all of BMW’s digital UI’s instantaneously. Price 4. Answer all service calls for any and all dealerships BMW needs to be able to answer and schedule any and all inbound customer phone appointments, at any dealership, at any time, from any location. Convenience, Trust, Price 5. Provide telematics scheduling/reminders from any vehicle to any dealer BMW needs to generate all service reminders from the vehicle and book those requests directly from the vehicle, or online, to any dealership at any time from any location. 6. Global view of all dealer behavior BMW needs a global view of service performance and management Convenience

Dealer System vs. Enterprise-Cloud System Customer Experience Standard Recommendations Consistent Pricing BDC Integration Telematics Readiness Feature Network-wide Visibility Feature OEM Need OEM Need Standard scheduling UI across all channels Service recommendations based on factory maintenance schedules across all channels Enterprise wide pricing managed from central location and available across all channels In/Outbound customer interactions managed by in/external BDCs Integrated systems to allow scheduling from within vehicle or through network wide call-center Enterprise wide visibility into dealer performance and shop management Customer Issue Customer Issue Convenience Trust Trust Convenience Trust Convenience Trust Convenience Value Value Value Value Xtime? Xtime? DMS? DMS?