Developing and Organizing the Presentation Chapter 9

You Should Understand: How do I strategize for a presentation? How do I identify general and specific goals? How do I construct a clear thesis? How do I develop an organizational plan? How do I create an effective introduction and conclusion How do I effectively transition between ideas?

The Why… Table 9-1, Common Types of Presentational Speaking, pg. 248 I don’t actually work in a business/ or professional setting. I’m not that important. My job title doesn’t include presentations. I know how to speak. It doesn’t really matter…does it?

‘It’s important to be able to talk to people in their own language ‘It’s important to be able to talk to people in their own language. If you do it well, they’ll say, “God, he said exactly what I was thinking.” And when they begin respect you, they’ll follow you to the death. The reason they’re following you is not because you’re providing some mysterious leadership. It’s because you’re following them.’ (Lee Iacocca, Former Chrysler President, pg. 250)

Analyze the Audience Who are the key members? How much do they know? Power (supervisors/ decision makers How much do they know? What do they not know? What do they want to know? Their Interests What are their personal preferences? Formal/ informal, serious/ humor, fast-paced/ leisurely Significant demographic characteristics? Gender, age, culture, economic status What size is the group? delivery What are the listener’s attitudes? Yourself, your topic

Analyze Yourself, The Speaker Your Goal What is your purpose: who, what, and how? Your Knowledge Experience/ Authority Research Your Feelings Sincerity Excitement Interest

Analyze the Occasion Facilities Time Context Layout (pg. 255): seating, equipment, distractions Time Time of day Length of time Context Other speakers Current events Purpose

Setting Your Goal General Goal/ Purpose Specific Goal/ Purpose Broad To inform (expand knowledge or acquire skill), persuade (change or reinforce attitudes or actions), or entertain (relax or enjoy) Specific Goal/ Purpose Outcome you are seeking (Be Specific) Whom you want to influence, What you want them to know, and how (when and where) you will do it. Written as a single statement

Developing the Thesis Central Idea/ key Idea Written as a single statement Summarizes your message Supported by main ideas in your presentation

The Body Brainstorm Ideas Plan Organization Research Generate Lists Visualize Plan Organization Get to the point Consider importance/ necessity of information Clarify/ explain Edit Identify Main Points and Subpoints/ Support Key points Support thesis Achieve your purpose Emerging themes Audience analysis Choose Organizational Pattern Inform: Chronological, Spatial, Topical Persuade: Cause-Effect, Problem-Solution, Criteria Satisfaction, Comparative Advantages, Motivated Sequence

Rules for Main Points State as Claims Develop the Thesis Fact or belief Complete sentence Develop the Thesis Contain no more than Five main points Parallel in structure Repetition Contain Only One idea Avoid combining ideas and overlapping

Planning the Introduction (Symbol In Outline) Capture the Listener’s Attention (A.) Thesis/ Topic (B.) Listening Reason (C. - Bonus Points in Outline) Establish Qualifications/ Credibility (D. -Bonus Points in Outline) Preview (C. – If including bonus listening reason and credibility, E.)

Attention Getter/ Opening Statement Question Story Quotation Startling Statement/ Fact Refer to Audience Refer to Occasion Humor

Planning the Conclusion (Symbol In Outline) Review (A.) Restate thesis and summarize main ideas/ reword from preview Close (B.) Inform: Provide sense of completion Return to theme of opening Add new insight, further detail, or end Persuade: Appeal to action/ challenge

Adding Transitions Promote Clarity Emphasize Important Ideas Verbal cues Emphasize Important Ideas Highlight Keep Listener’s Interested Build momentum Bridge Ideas Anchor last idea to next idea Example: Since we are now aware of the problems the company faced, let’s look at the two ways the company tried to better public image.

Case: Fresh Air Sports In Groups of 4, based on your own analysis… For the Assigned presentation, complete an Introduction Your Introduction needs to include: A. Attention Getter B. Thesis C. Listening Reason D. Credibility E. Preview Transition: