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Presentation transcript:

Founding member of the: “The Global Egg Market: past , present, future: Challenges and possibilities” Julian Madeley Director General

I wrlegg organ1sat1on Creating the right environment f -------------- I International Egg Commission Egg producer Association International Egg Conferences Ltd Professional conference organiser Egg Processors International Egg processor Association International Egg Foundation Social responsibility and development International Egg Nutrition Consortium Linking human nutrition Professionals globally Global Roundtable for Sustainable Eggs Championing sustainability Communication: AI Expert Group International Representation & OIE Young Egg Leaders.

Africa Asia Europe North America Central and Oceania South America

Egg production by country development groups

Distribution of infection with avian influenza viruses in 2014 and early 2015 – Subtype H5 Communication: AI Expert Group International Representation & OIE

Globalisation and Brand Protection Share of housing systems in global laying hen husbandry Globalisation and Brand Protection Source: WING

Share of housing systems Source: WING

Food: Improved communication Eggs direct to consumer Non food: Yolk – Nanotechnology / Microprocessors White – Peptides and Anti-microbials Omega 6 and Omega 3 ratio 1:1

Values (%) for digestibility of proteins in humans Report of Joint FAO/WHO Expert Consultation Protein quality evaluation Values (%) for digestibility of proteins in humans True Digestibility Protein source Mean Reference Egg 97 Milk, Cheese 95 Meat, Fish 94 Peanuts Peas, mature 88 Soy flour 86 Wheat, whole Oatmeal Maize 85 Maize+ beans+ milk 84 Beans 78 Maize+ beans Wheat, cereal 77 Rice, cereal 75 Oats, cereal 72 Corn, cereal 70 The most Important Industry! Highest Quality Protein! Is science enough?

Egg Farmers Care About: Producing the highest quality protein safely Our environment Providing choice The welfare of our hens Feeding our growing population

Eggs can boost natural immunity Boost the effectiveness of vaccinations Enhance the effectiveness of anti-retro viral drugs

Eggs = smiles 5,000 hens can give 30,000 smiles

This year, the 21st World Egg Day World Egg Day > 14th Oct 2016 World Egg Day Second Friday in October every year. Promoted across the world Informative and fun # worldeggday This year, the 21st World Egg Day will be celebrated on Friday 14th October. # worldeggday

NEW ZELAND www.worldeggorganisation.com www.worldeggday.com

MONGOLIA www.worldeggorganisation.com www.worldeggday.com

THAILAND www.worldeggorganisation.com www.worldeggday.com

THAILAND www.worldeggorganisation.com www.worldeggday.com

THAILAND www.worldeggorganisation.com www.worldeggday.com

BANGLADESH www.worldeggorganisation.com www.worldeggday.com

INDIA www.worldeggorganisation.com www.worldeggday.com

INDIA www.worldeggorganisation.com www.worldeggday.com

INDIA www.worldeggorganisation.com www.worldeggday.com

LESOTHO www.worldeggorganisation.com www.worldeggday.com

SPAIN www.worldeggorganisation.com www.worldeggday.com

BARBADOS www.worldeggorganisation.com www.worldeggday.com

BARBADOS www.worldeggorganisation.com www.worldeggday.com

COLOMBIA www.worldeggorganisation.com www.worldeggday.com

You are part of a truly global event! World Egg Day > What can you do? You are part of a truly global event! # worldeggday