Cruising through the breathtaking Marlborough Sounds it’s easy to miss the secluded salmon farms nestled in remote bays. In these cool, deep, clear waters, more salmon are raised than anywhere else in the country. NZ King Salmon, producers of Regal Marlborough Salmon, are the largest farmers of King Salmon in the world. This salmon is prized for its taste, firm texture, naturally-high oil content and vibrant rich orange/red flesh colour. Regal Marlborough Salmon is a cook’s delight. The high oil content provides wonderful rich flavour and makes it perfect for sashimi, baking, grilling and of course hot and cold smoking. The oil is also a natural source of hugely beneficial Omega-3 fatty acids, vitamins, minerals and essential amino acids. Fresh Regal Marlborough Salmon is one of the best natural sources of Omega-3 and is low in saturated fats, which is why it receives the Heart Foundation tick. Diners in upmarket restaurants in New York, Sydney, Tokyo and Shanghai are about to be exposed to the world’s best premium salmon – with New Zealand King Salmon’s presence in Japan, North American and Australia. The company also has its eyes on the European foodservice market, with feedback from a soft launch in at Europe’s Seafood Expo last week showing excellent promise. Destination Marlborough has signed a food partnership with New Zealand King Salmon. The region’s reputation is about to get a huge boost as a world-class culinary destination through this partnership. Tourists “aren’t just travelling to visit historic and cultural sites alone – they are now travelling for food. Food can be a true destination appeal and is considered a vital part of a holiday experience for many of the world’s travellers