My biggest advocacy challenge(s) right now PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Panelists: Courtney Acitelli, program director, UW Impact, University of Washington Adrian Lopez, director, state government relations, University of California, Davis Marissa Brewer, assistant vice president, alumni advocacy, University of Illinois Alumni Association Moderator: Paul Clifford, CEO, Penn State Alumni Association PHELAP 2016 • Harrisburg | University Park, PA

Keeping the Momentum Without a Crisis PHELAP 2016 • Harrisburg | University Park, PA

University of Washington Alumni Association Courtney Acitelli University of Washington Alumni Association PHELAP 2016 • Harrisburg | University Park, PA

UW Impact: A Brief History of Key Advocacy Messages 2011* STOP THE CUTS, school/degree consolidations! 2012 Stop the cuts 2013* Reinvest 2014 Continue the tuition freeze (reinvest) 2015* Strategic reinvestment, second medical school 2016 Strategic reinvestment * Biennial Budget Session PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Job Security The state of Washington ranks around 48th in per-capita higher education spending (2012). The State Need Grant is underfunded – more than 30,000 eligible students are not receiving aid. Both applications and enrollment continue to rise at the UW – and a growing university will have growing needs. Gimmickry by the State Legislature A tuition cut (good) acts as a cut to university budgets (bad). PHELAP 2016 • Harrisburg | University Park, PA

Engagement Beyond Emergencies Education – in and out of the Legislative session Reminders of our brand and value Purple & Gold Doughnut Day on the Hill Social media Targeting Doctors (med school issue) Computer Science and Engineering graduates (new CSE building) Past advocates vs. all-calls PHELAP 2016 • Harrisburg | University Park, PA

Staying Relevant Amid the Noise Continued Challenge: Staying Relevant Amid the Noise K-12 is underfunded by about $3 billion and the State Supreme Court has ordered action. The UW will launch a multi-billion dollar fundraising campaign – how do we tell our advocates we need more state funding while asking them to fund UW too? An election year highlights hot-button issues. Does higher education seem important in contrast? PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Panelists: Courtney Acitelli, program director, UW Impact, University of Washington Adrian Lopez, director, state government relations, University of California, Davis Marissa Brewer, assistant vice president, alumni advocacy, University of Illinois Alumni Association Moderator: Paul Clifford, CEO, Penn State Alumni Association PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Challenges from 2016 Advocacy Efforts Fatigue Technology Controversy/Legislator Concerns Campus vs. System Priorities Campus vs. Campus Issues Advocate Turnover/Realignment of Goals PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Panelists: Courtney Acitelli, program director, UW Impact, University of Washington Adrian Lopez, director, state government relations, University of California, Davis Marissa Brewer, assistant vice president, alumni advocacy, University of Illinois Alumni Association Moderator: Paul Clifford, CEO, Penn State Alumni Association PHELAP 2016 • Harrisburg | University Park, PA

Illinois Connection History Created from a 1993 Alumni Association initiative Affiliated with President’s Office from 1996 – 2006 UA and UIAA leadership moved it to the Alumni Association in 2007 Grown from 400 ambassadors to over 16,000 PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA Advocacy Tactics Personalized email messages Phone calls to legislators/staff Student letter-writing campaigns Personal meetings in legislative districts Larger legislative receptions with UI Caucus U of I Day at the Capitol annual lobbying event University of Illinois Student Day at the Capitol PHELAP 2016 • Harrisburg | University Park, PA

Challenged By Chaos In Illinois PHELAP 2016 • Harrisburg | University Park, PA

State Appropriation Revenue Billings and Collections through June 22, 2016 Dollars in Millions $689 $688 $662 $661 $663 $662 Mid Year Reduction $18.4 $662 $643 $689 $688 $662 $661 $663 $662 $644 $643 $481 $480 $455 $449 $180 $180 $180 $233 $212 $181 $180 $180 $180 $163 $29 2012 2013 2014 2015 2016 Collected Billed Appropriation Receivable Spring MAP Receivable

PHELAP 2016 • Harrisburg | University Park, PA Silver Lining Presidents working together Creation of The Coalition to Invest in Higher Education Alumni Association Leaders Advocacy Consortium More alumni interest Share your story campaign PHELAP 2016 • Harrisburg | University Park, PA

PHELAP 2016 • Harrisburg | University Park, PA It is not over yet!!! PHELAP 2016 • Harrisburg | University Park, PA