Introducing CREATIVE VOUCHER SCHEMES Creative Georgia Forum 08.12.2016

aws impulse XL Development, Implementation, Market Transition Degree of Maturity aws voucher max. EUR 5.000 / 1 year Highly mature projects aws impulse XL Development, Implementation, Market Transition max. 50% / EUR 200.000 / 3 years aws impulse XS Feasibility study of the content and the economic efficiency max. 70% / EUR 50.000 / 1 year Early stage projects, low maturity, but high potential Existing Degree of Innovation Very high

Steps from VINCI to the aws Creative Voucher Dec 2011 Call for Concrete Action „Vouchers“ DG ENT ECIA Start VINCI 20 Vouchers Region of Salzburg < 2010 Bis 19.6.2013 Bearbeitung, Ausstellung der Verträge

Key mechanisms of Vouchers Characteristics Vouchers VINCI Small amount (<EUR 10.000) EUR 5.000 Co-Financing rate 0-50% No co-financing 2 possible Voucher mechanisms: Type A: SME receives money directly Type B: SME receives money for cooperation with Service Provider Type B Money paid to SME after we received the invoice of Creative Service Provider

Steps from VINCI to the aws Creative Voucher Dec 2011 Nov 2012 Call for Concrete Action „Vouchers“ DG ENT ECIA Start VINCI 20 Vouchers Region of Salzburg Proven demand & quality (70/20) Expert Jury Release of funds for 300 vouchers AT Ministry of Economy < 2010 Feb 11 2013 Open 1st call 300 vouchers / € 1,5 Mio. 1st come – 1st serve Bis 19.6.2013 Bearbeitung, Ausstellung der Verträge

The Voucher caused some interest…

Steps from VINCI to the aws Creative Voucher Dec 2011 Nov 2012 Call for Concrete Action „Vouchers“ DG ENT ECIA Start VINCI 20 Vouchers Region of Salzburg Proven demand & quality (70/20) Expert Jury Release of funds for 300 vouchers AT Ministry of Economy < 2010 Feb 11 2013 Mar 5 2013 2014 Open 1st call 300 vouchers / € 1,5 Mio. 1st come – 1st serve Announce-ment of +300 vouchers AT Ministry of Economy Closing of Call 932 applications received 600 Vouchers >2.000 applications Bis 19.6.2013 Bearbeitung, Ausstellung der Verträge 2015 2016 300 Vouchers Deadline 12.12.2016 Feb 21 2013 300 Vouchers > 2.000 applications

Open end (shut down after 3 weeks) 1 month 1 month VINCI Voucher 2013 Voucher 2014&15 Voucher 2016 No. of Vouchers 20 300+300 300+300 300 Amount 5.000 € 5.000 € 5.000 € 5.000 € Call open for 1 month Open end (shut down after 3 weeks) 1 month 1 month No. of applica-tions 71 932 > 2000 ? Deadline 12.12.2016 Selection process Jury process 1st come 1st serve Random selection Random selection

97% AT - Österreich 1 537 DE - Deutschland 25 GB - Vereinigtes Königreich 4 CH - Schweiz 3 IT - Italien 3 SK - Slowakei 3 US - Vereinigte Staaten 3 HU - Ungarn 2 PL - Polen 2 AU - Australien 1 CA - Kanada 1 CZ - Tschechische Republik 1 FR - Frankreich 1 MT - Malta 1 NL - Niederlande 1 SE - Schweden 1 SI - Slowenien 1 Summe: 1.590 Surrounding countries: 38 (2,4%) Others : 15 (0,9%) Summe: 53

1.524 Projekts supported (2013-2015) 1,5 Mio. € Budget 2016 7,5 Mio. € Funds (2013-2015) 4.800 project applications (2013-2015) 1.524 Projekts supported (2013-2015) 4.914,20 € Ø funding aws Creative Voucher

Challenges / Current situation What worked 75% of SMEs see a rise of quality in their project due to cooperation with Creative Service Provider 75% will continue their cooperation also without the Voucher 100% would again apply for the Creative Voucher Voucher = great stimulus for new cooperations! Challenges / Current situation Handle the great amount of applications (>2.000 applications for National Creative Voucher 2014 and 2015) The 4th Call for the Creative Voucher is currently open! 10.09. – 12.12.2016 N=300

WHY a Creative Voucher? because the creative industries are an important driver of innovation because creative services can be of great value for innovations in other industries to stimulate and enable cooperations between creatives and companies from the wider economy Boosting innovation through the power of Creative Industries

Project examples of VINCI Schwingenschlögel GES.M.B.H. Aerodynamic tank semi-trailer mit Aberjung OG “We’ve had no problems in communicating with the designer. You shouldn’t confound a designer with an artist or architect. Between designers and constructors there isn’t such a big difference after all.” Kurt Schwingenschlögel Jr., Assistant to the Managing Director

Message to take home Innovation Vouchers are a rather non-bureaucratic and flexible instrument to address particular problems / opportunities with low administration costs but strong spill-over effects.

Next steps – next EU project Regional Creative Industries Alliance Old Economy Transformator

Contact Christina Koch Creative Industries | Entrepreneurship E c.koch@awsg.at T +43 501 75-555 Austria Wirtschaftsservice Gesellschaft mbH Walcherstraße 11A | 1020 Vienna | Austria | www.awsg.at