DatA AND CONSUMER – DANGER AND OPPORTUNITY BAD SCIENCE, CH 8

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Presentation transcript:

DatA AND CONSUMER – DANGER AND OPPORTUNITY BAD SCIENCE, CH 8 Cheong Hui Ping | Liew Xuan Qi | Hong Chuan Yin

Question Do you think that trials have been done on mainstream children about fish oil pills’ effectiveness?

Answer Surprisingly, NO The media are not referring to real trials and studies

Areas of Discussion What lessons can we learn from the Durham “trials”? Media and misreporting Why still happening? Impacts Medicalisation

Durham case study 5000 children involved 6 fish oil pills a day donated by Equazen Track if their GCSE results are better than predicted Widely covered in media

“WILL FISH OIL PILLS MAKE MY CHILD A GENIUS?” So the durham trials are an example of medicalization The city council certainly seem to think so – if they decided to run the study Medicalisation – reframing issues as easily solvable by medicine

Proper trials… have control groups – placebos To account for the natural tendency of children to make progress anyway Also to check whether effect is due to pill and not act of taking a pill, or fact that one is being observed (Hawthorne effect) Don’t confidently assert they know the end results for sure Conducted in an objective manner – measurable outcomes Class Fish pill Placebo Class 1 30 Class 2 20 Class 3 10 Often medicalisation has shoddy research work thrown in as well to try to give it a legit appearance

Proper trials… BUT WHAT ABOUT DURHAM “TRIALS”? Madeleine Portwood, psychologist Dave Ford, Head of Education NO control groups – placebos Confidently assert they know the end results for sure Media frenzy framing the exercise Priming Link to next – in fact, the media was used multiple ways to mislead and confuse

Tracking the media outreach 2006 – “Fish Oil Study Launched to improve GCSE Grades” Termed a “trial” in media, and website, and parent information leaflets Refuse to provide data from their supposed studies 2008 – improvement rate of GCSE results falls 2008 – council denies ever intending to track exam grades The term “trial” is removed from website’s original press releases SO WHAT IS THE TRUTH?

Why and how do problematic trials still occur?

Who’s involved? Big Pharma Government Media journalists Durham – very bad exam track record –govt fighting to pull up grades, throwing many different initiatives at the kids. Political agenda may not align with proper science and research Media journalists – coached, rewarded and outright provided with things to write about. Little statistical knowledge

How come medicalisation persists? Public Big pharma Fast and easy solution Reality – complex problems usually have complex causes, and would require effort and time to improve Running out of ideas! 50 drugs registered a year in 1990s  20 now, and copies Solution? Invent new problems that can be solved by their existing drug arsenal

WHAT ARE THE IMPACTS?

Impacts of problematic research Harms public faith in real research Trivialise effort needed to produce quality research Public has the right to know – yet there was no publishing of actual trial data, or statistical significance. The little information given doesn’t stand up to scrutiny.

Goldacre’s opinion of the Durham “trials” fiasco Unethical! Children were involved in study, but parents and educators denied access to data Cost of pills $1.42/day VS school meal spending $1.15/day Demeaning to cultivate impression that we need pills to solve what are presented as problems

Areas of Discussion What lessons can we learn from the Durham trials? The trend of “medicalization” What is Goldacre’s opinion on the Durham fish oil trials? Why do and how do problematic studies still occur? What are the impacts of such exercises? What lessons can we learn from the durham trials? Durham story as a case study Misuse of terms and medicalisation Different multiple agenda and why it still persists Impacts – ethic breaches, reduce public faith

Closing thoughts Research needs to be done experimentally in the correct way We cannot rely on just the media to talk about research The scientific field needs to be able to communicate in a clear manner that is not excessively technical

Thank you