2017/18 Marketing and Sales Support Program for Velocity Vehicle Group

OUTLINE Promoting Growth Through Distribution Inspiring Individual Salespeople to build sales Establishing Fleet-Level Incentives Increasing Luber-finer Brand Awareness

SALES SUPPORT PROGRAM DISTRIBUTOR COLLABORATION

DRIVING MARKET SHARE THROUGH COLLABORATION Distribution Velocity Group Counter and Outside Sales Teams Fleet-Level Engagement

Distribution incentives Qualified Growth Incentives (Owner) Co-Op Marketing Funds 2018 End of Year Rebate on Sales Volume Growth over 2017 levels 1% of Sales With Proof of Performance 10-14% Growth = ½% Payout 15-19.9% Growth = 1% Payout 20-24.9% Growth = 1.5% Payout 25% + Growth = 2% Payout To be used on ads, signage, wearables

Inspiring individual salespeople Incentives for top individual performers will drive sales at the point of customer engagement utilizing web administration site.

Counterman incentive Programs Inside Sales Team Rewards Team-Based Dealer vs Dealer Competition $500 for Event Individual SPIFFS – Line Cards - $25 per 100 Line Card Gift Cards Giveaways Prizes Liquor Dinners Outings Prizes Barbeques Reported and Tracked on Administrative Website

Outside Salesperson incentives New Fleet Acquisition Reward Program Grand Prize Trip for Top Performing Outside Sales Top Outside Salesmen based on dollars of New Fleet Business Written and delivered in pre-established period will win a trip to Las Vegas $100 per new fleet of $5000 or more annual sales on-boarded and first order delivered (Timing TBD) In cooperation with Velocity Group We will establish a monetary reward program that will reward WD Salesmen when new business with targeted fleets is established Reported and Tracked on Administrative Website

Tracking performance and growth via website Velocity Group will have its own dedicated promotion management page, accessible only to them. Organizing and uploading salesperson promotional progress will take sales managers or rep 5 minutes. No log-ins will be required and all data will be housed securely on Luber-finer’s servers. COUNTERMAN LINE CARD WD OUTSIDE SALES TEAM LINE CARD INVOICE LINE CARD INVOICE

FLEET-LEVEL incentives Fleet-level rebates and programs will create sales opportunities at the targeted accounts

FLEET-LEVEL incentives Discounts on First-time Orders Lift of Competitive Products ($500 Cap) 10% Discount for first order delivered Focused Effort on Current Accounts buying oil but not buying Filters High level of collaboration with your team and our team Training for your staff via Luberfiner University