TARGET AUDIENCE ENTRY REQUIREMENTS HOW TO BRAND YOURSELF DURATION: 1 Day Developing your personal brand is suitable for anyone, at any level, who wants to progress their career. The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector. TARGET AUDIENCE To develop skills in evaluating opportunities and threats in the competitive environment, In today's market outstanding performance is no longer enough if you want to progress your career. Image and visibility are now essential components of career success. You are a brand - and you need to know what your brand stands for.  At the end of this course participants will: acknowledge and recognise that you are a 'brand‘ be clear about your career values and how they shape your behavior assess your perception of yourself and how that correlates with that portrayed to others have identified your strengths and areas for development in interpersonal relationships and gain tips and techniques on how to build and develop them know how to communicate to build rapport and empathy be able to use a technique to get your opinion across in an assertive way without being aggressive build up a comprehensive profile of 'Me PLC' in terms of how you perceive yourself, how others see you, how assertive you are, your level of self-awareness, how well you manage your emotions, how well you relate to others, and how you handle conflict. COURSE HIGHLIGHTS & OBJECTIVES ENTRY REQUIREMENTS Any professionals who are at Middle or Senior Management level

COURSE OUTLINE HOW TO BRAND YOURSELF INTRODUCTION the three things that people with impact do how the most successful brands succeed 'Me PLC' - building your profile you are a 'brand' what is a 'brand'? What sets you apart? the image you want to present vs. the image you actually present HOW YOU COMMUNICATE YOUR BRAND how you communicate with someone you are comfortable with and how you communicate with someone you find difficult the power of non-verbal communication EMOTIONAL INTELLIGENCE understanding yourself and understanding others managing yourself and managing others empathy and rapport - the key skills in interpersonal relationships YOUR CONFLICT HANDLING STYLE identifying your preferred style how to be assertive without being aggressive COURSE OUTLINE