Providing human resource for the operation and development of Mercedes-Benz Manufacturing Hungary DANUWIN 2011, Dunaújváros Prof. Dr. Károly Belina Dean, Faculty GAMF Kecskemet College Dunaújváros, February 3, 2011.

Agenda “Big picture” – European tendencies and role of the automotive industry in Europe and in Hungary Focusing on co-operation among universities Direct industry contact – case study: Mercedes Benz and the Kecskemet College

Agenda “Big picture” – European tendencies and role of the automotive industry in Europe and in Hungary Focusing on co-operation among universities Direct industry contact – case study: Mercedes Benz and the Kecskemet College

Focus on Research in Road Transport and the Automotive Sector Transport is increasingly being considered from a system point of view, in which the user, whether in passenger or freight, identifies the most convenient and efficient method to achieve his objective of moving people or goods from A to B. The efficiency and global competitiveness of each individual part of the transport system must be increased to the maximum extent possible. Urban mobility and transport including traffic management and logistics Optimization of internal combustion engines and use of alternative fuels Electrification of the vehicle Safety applications in cooperative systems Improved materials and lightweight structures Ecological and efficient manufacturing

Challenges for the Hungarian Automotive Industry – Pillars of success Working force (blue collar): the labour force in Central-Eastern Europe is still cheap, however efficiency and mobility is still an issue. Availability and depth of several relevant technical qualifications is limited, should be urgently developed. Highly qualified engineers: for R&D and production eingineering. More practice orientation is required. Supply base: the structure of the Hungarian automotive industry is mostly supplier oriented, thus the development of the local SMEs is a key strategical element Transport infrastructure: the road logistics is acceptable in most of the automotive regions, the opportunities of rail and water transport are still to be utilized Increased emphasize on R&D: especially for the local SMEs in order to increase the intellectual content in the products 5

Agenda “Big picture” – European tendencies and role of the automotive industry in Europe and in Hungary Focusing on co-operation among universities Direct industry contact – case study: Mercedes Benz and the Kecskemet College

Competencies in the Regions – Alignment of the Academic and Industrial Main Priorities Győr (engine, vehicle manufacturing) Veszprém (mechatronics, fuels and lubricants) Budapest (vehicle technology, electronics, mechatronics) Kecskemét (material sciences, vehicle assembly) Miskolc (driveline systems, mechatronics) 7 Strictly confidential Templates English version 11/2005 18.05.2018

Basic targets of the co-operation Forming horizontal co-operation among the universities involved in research and education in automotive engineering leading to: Higher level of networking in order to better utilization of the research and education infrastructure, Unification of the education curricula, same understanding and content of the educated disciplines “not everybody does all” – sharing of the main competency fields depending on the demand of the local industry Better availability of the institutions for government, industry Forming critical mass for international R&D projects Sustainable model for vertical co-operation among institutions

Definition of the primary and secondary competency fields Primary competence Secondary competence Budapest University of Technology and Economics Vehicle technology Auto-electronics Mechatronics Production Kecskemét College Material technology Miskolc University Drive systems Production technology Materials Óbuda University Vehicle engineering Pannon University Fuels and lubricants Informatics Széchenyi Egyetem Engine and driveline Production and manufacturing

Detailed fields of co-operation Field of education Common elaboration of curriculum fulfilling the requirements of the industry Special further education forms based on the profile of the institution Training of teachers from other institutes Exchange of education personnel Infrastructure and finance Co-ordinated application for local and EU calls for community support Common programs and structures for supporting the R&D activities and culture of SMEs Joint establishment of spin-off and start-up companies Common usage of the infrastructure for education and research Common development of capabilities Common strategy development based on the foresight of the automotive industry Joint accreditation process Cross-institutional processes for R&D, basic research, knowledge management Establishment of a “virtual” R&D institute Commonly run PhD programs Joint marketing of the engineering profession Discussion platform for the organizations of the automotive companies (or directly) Regular exchange of experience and best practice sharing

Agenda “Big picture” – European tendencies and role of the automotive industry in Europe and in Hungary Focusing on co-operation among universities Direct industry contact – example: Mercedes Benz and the Kecskemet College

    Necessity of… Targets of Mercedes Benz Motivation for the co-operation of Mercedes Benz Necessity of… Targets of Mercedes Benz  Quality from the first vehicle sustainable availability of qualified working force Top educated specialist on different levels Strong focus on the demands of the automotive industry  Highly motivated work force  The highest efficiency and flexibility  Standardized processes

Structure and Status of the New Vehicle Engineering Curriculum Reasons for starting the new vehicle engineering curriculum Vehicle engineering should be positioned at the college (besides or on-top of the already existing vehicle manufacturing direction), difficult to educate vehicle manufacturing w/o having solid basis in general automotive engineering Attractivity of the College will be increased (being an automotive engineer is a top job opportunity, especially in the automotive regions, like Kecskemet) All other “competing” universities (Budapest, Gyor) have this education form Automotive industry, thus the related education has high priority for the politics, strong support is expected The automotive engineering education “pulls” the other education forms on high and medium (vocational) level

Structure of the Curriculum – Increase Practical Training Basic module Specialization Vehicle manufacturing technologies Vehicle engineering (design and analyses Production systems and logistics Mechatronics in vehicles and production Mechanical and automobile engineering basics (material science, machine elements, vehicle engineering, CAX, measurements, electrotechnics, control engineering, quality, maintenance) + Economics and human sciences + Natural sciences (Math, mechanics, physics, aero- and thermodynamics, etc.) Practical training at companies ( 6 + 10 weeks) Practice and industry demand oriented training

Infrastructure of the New Department Structure and functions of the new department is in line with Budapest University and similar German Universities, covers the complete automotive engineering field Strongly practice oriented layout offers practical training opportunities in small groups during the studies Mostly education character, research facilities will be added in some later phase (priority is given first to the engineering and vocational education) Facilities are suitable for vocational and adult education/re-education as well Architectural design is finished Subsidy application is submitted to the government

Support and Mentor the Regional Vocational Training The demand of the large automotive companies (Daimler in Kecskemet, Audi in Gyor, GM in Szentgothard) has been currently multiplied, which makes difficulties for the regional vocational schools to fulfill the requirements short termed Proposal has been made towards the government that with the participation of companies, local universities and the local government a new control and mentoring system should be established, which should Lead to concentration on this issue Supports the vocational schools with study material, trainers and equipment Lead to a system, which reduces the drop-out Result in the qualified working force on all-levels Financial issues to be solved by government/local government participation

Structure of the Proposed Model Leading company in the region  Skilled worker Engineer Definition of strategic and actual requirements Dual education Practical Semester BSc, MSc Local university Higher level vocational training Vocational education institutes (networked)  Mentoring and support  Control and financing Local government

Strategic Co-operation Agreement with Mercedes Benz 5th of November, 2010 Signed on

Project Deployment and Management System Steering Committee Klein, Jäger, Danyi, Palkovics Kommunikation/Marketing Strategie Duale Hochschule Stärkung lokale Hochschule Gemeinsame Nutzung von Ressourcen A. Greiner E. Kallai U. Jäger Dr. L. Palkovics A. Bauer (EMD) Dr. K. Belina F. Belà Dr. P. Lukacs F. Belà Tbd.