Burning rubber, but not burning petrol THE TESLA ROADSTER Burning rubber, but not burning petrol Image retrieved from: http://www.auto-power-girl.com/wallpapers/highresolution/2009_tesla_roadster/38641 Logo retrieved from: http://www.cartype.com/pages/1701/tesla_motors

A compact layout, uses less materials Battery Pack Retrieved from: http://electric-ray.com/engspec.html Retrieved from http://www.autotrader.co.uk/EDITORIAL/CARS/FEATURES/WHEELSONTHAT/33845.html Power Electronics Module

Carbon Fibre A very strong material, but also very light. Retrieved from http://www.mintmyride.com/#/carbon-wrapping/4537318481 Carbon Fibre A very strong material, but also very light. It is more economical due to the lightness, but with no sacrifice in structural rigidity

So how does it perform? 0 to 60mph = 3.9 seconds Range = 245 miles

CHEMICAL ENERGY (BATTERY) REGENERATIVE BRAKING HEAT RG BRAKING CHEMICAL ENERGY (BATTERY) KINETIC ENERGY (MOVEMENT OF THE CAR) 60% of the energy normally lost in the brakes is sent Back to the batteries This helps to greatly increase the range of an electric car

Electronic door handles ELECTRONIC SECURITY Electronic door handles PIN required to use the car Involving a field which is very sustainable, and is constantly improving, and uses a power source which is becoming more and more efficient.

Retrieved from http://www.ifandp.com/article/003792.html Efficiency has been steadily rising, and is predicted to continue rising

HOW DOES/WILL IT COPE IN THE MARKET? The future in car manufacture? Hackett (2009) "In the Tesla, people can see what the future of cars looks like." (Hackett, 2009). The power and excitement of a petrol powered car without many of the disadvantages

The customers are enthusiastic about the Roadster, and are excited about its capabilities Buczynski (2010) "Hansjorg von Gemmingen drives his electric blue car almost every day and can't imagine going back to a gas-powered vehicle any time soon ..... "As soon as I started driving my Tesla Roadster, the petrol in my blood turned electric," von Gemmingen said“ (Buczynski, 2010). Retrieved from: http://crispgreen.com/2010/11/tesla-roadster-owner-logs-40000-miles-in-one-year/ May these people support Tesla in the future, and be customers again for any future vehicles?

The Cost (2010 base model): $104,000 (£66,664) Development costs? Portrays an image of a premium vehicle, which will give customers confidence in the company’s cars. Further developments?

The Model S Vaughn(2009) "The Model S five-door hatchback will go into production in late 2011 at a rate of 20,000 per year. Prices will start at $49,900 for the base model..." Vaughn(2009). Retrieved from: http://www.luxist.com/tag/TeslaModelS/ Increased revenue, and possibly a shift in the market towards electric cars?

Innovative design features that make sure the Roadster is sustainable. But no sacrifice in enjoyment, and potential to be developed further. With the Model S, it looks like Tesla Motors is already progressing further.

Thank you for watching!

References Buczynski, B, (2010). Tesla Roadster Owner Logs 40,000 Miles In One Year. Retrieved from http://crispgreen.com/2010/11/tesla-roadster-owner-logs-40000-miles-in-one-year/ Hackett, S.W, (2009). The Management Team. Retrieved from http://www.internode.on.net/about/management_team/simon_hackett/ Vaughn, M, (2009). Tesla rolls out Model S hatchback, plans late 2011 start. Retrieved from http://www.autoweek.com/article/20090327/carnews/903279971