how to make a business plan outline lecturers: Jadranka Petković, dipl how to make a business plan outline lecturers: Jadranka Petković, dipl.oec. Vesna Pravdić, dipl.oec. Šibenik, may 2017.

what is business plan? A business plan is a written document, which contains a detailed analysis regarding business investments, possible future results and solutions for future risk situations. A business plan is an important document and is made primarily for one self and then for external demands.

BUSINESS PLAN PRINCIPLES – Easily read and understood; – Market oriented; – Objective and attainable; – Law compliant; – Completeness.

elements of business plan Basic information of owner- the type of business, ownership structure, financial reports; Products and services- new products, patents, franchises; Competition and market analysis –advantages and disadvantages of activity; Marketing strategy- ways of adverising, costs and pricing policy; Manyfacturing and distribution- technical potential, servis and customer care; Financing- investment and fund sources; Management team- good managers are a guarantee of success.

BUSINESS PLAN CONTENTS 1. Company ownership overview 2. Start-up summary 3. Type of business 4. Location 5. Development requirements 6. Market feasibility 7. Financial projections 8. Final assessment

1. Company ownership overview 1.1. General information- name, headquarters, equity capital, information regarding the owner, EU CV 1.2. Mission and vision of the owner- short-term goals, long term strategic goals

2. Startup summary 2.1. Origin of the idea - good knowledge of the business you are dealing or have dealt with, hobby, talent, ability to recognize a good opportunity, using different ideas, innovation 2.2. Venture task - how to make the venture work, until when, in how many phases, possible solutions

3. Type of business 3.1. Company description- current program -Description of the nature of business, the equipment, long-term assets, capacities, organization 3.2. Assets and efficiency - Balance sheet, profit, and loss analysis and other financial reports 3.3. Position on the supply market - to explore the supply market

4. Location 4.1. Description of present location - headquarters, description of the space 4.2. Description of the project location 4.3. Description of protection and environmental impact - which type of protection will be applied in order to prevent the negative impact on the enviornment in accordance with socially responsible business operations

5. Development requirements 5.1. Investment structure (technical, technological) - changes that are needed (which and why), which equipment is needed (what is necessary and why), construction deadlines and equipment purchase 5.2. Structure and the existing number of employees - overall number of employees, if they receive regular salaries, their data 5.3. Structure, number and dynamics of new employees - which profile, if they are available on the job market, if they need to be educated, who will be educating them

6. Market feasbility 6.1. Supply market – to explore the supply market - suppliers - SWOT analysis – strenght, weakness, opportunity, threats 6.2. Sale market –to explore the sale market - buyers 6.3. Assessment of realization of revenue - the market – sample of energy consumption table – solar energy

SOLAR ENERGY IN THE REPUBLIC OF CROATIA - 2008. -2013 SOLAR ENERGY IN THE REPUBLIC OF CROATIA - 2008.-2013. production of renewable energy has been increased by 50% - The Sun is the main source of electromagnetic radiation that goes through our atmosphere and is an inexhaustible source of renewable energy; - Solar energy= the main carrier of ecologically sustaiable energetic development New ways and processes of turning solar energy into electric , thermal and cooling energy are currently being explored

7. Financial projections 7.1. Investment into fixed assets – fixed assets are the long term assets. Long terms assets are the ones that have a duration longer than one year , such as land, buildings, equipment, inital funding etc. 7.2. Investments into working assets – these are calculated with the turnover ratio such as cost of material, service, personnel expenses and other expenses 7.3. Operating costs – overall costs divided into categories: - material costs (electric energy, basic and other materials); - external service costs (lease, utilities, advertising, accounting, cell phones) - personnel costs and other costs

8. Final assessment of the project Assessment of current business operations, overall assesmentof the project holder and the plan Project holder is the most important The assessment is easily given to those who have had a successful business before and harder to those who are only now entering into a new venture of introducing a new program Evaluate financial projections

PRACTICE Make SWOT ANALYSIS on the following topic: How to equip my school with solar panels (in order to use solar energy and to cut back on energy costs)

EXAMPLE: INA SWOT analysis (industry of oil-refined products) Strenghts -cares for people -cares for the enviroment -it has a clear vision -mission and goals and it is owned by the state Weaknesses   -it had outdated infrastructure and equipment -its customers have a wrong perception of it Opportunities -EU fonds -good ethical reputation -ecological reputation -customer and suppliers relations Threats -legislation -entry to the EU -draining of resouces -new competition

THANK YOU FOR YOUR ATTENTION!