Move, manage, monetize.

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Presentation transcript:

move, manage, monetize

WHO ARE WE? IPV works at the forefront of the Media and Entertainment industry and our software is used globally by organisations to streamline digital media production processes.

WHAT DO WE DO? IPV enables all media content producers to create great programming at game changing speeds whilst maximising the return on their archived media.

OUR CUSTOMERS

Challenge IPV Curator 32 Distributed locations throughout the USA No re-use of assets across the group or content duplicated at each site No common method of moving assets Adobe Premiere fast turnaround News environment IPV Curator Central asset repository means all stations can see corporate wide assets No need to move Hi-Res to a centralised repository All stations can browse and select any relevant assets or sub- clips Only the sub-clips required are transferred via Signiant Proxy workflow supports truly distributed architecture

Challenge Turner need to log highlights of every NBA game in real time Games and player rosters need constant updating and are time sensitive Editors need to see logs live as they are created for fast turnaround Sports environment. Editors are scarce and valuable resources Users need access to historic games and highlights IPV Curator Live creation of Proxy and editors and loggers work on live growing files 5000 logs created simultaneously across 10 live games 470 GB Hi-res reduced to 13GB Proxy or 2% of the storage needed Live markers displayed on Editors timeline, massive improvement in editor efficiency

Challenge Academy is the custodian of a large media archive Need Access to current and historic relevant content Had to retrieve files from archive to determine if the footage was appropriate Needed integration with OpenText DAM system Editors need rapid turnaround for shows like the Oscars IPV Curator Tight integration with OTMM ensures seamless operation with the DAM IPV Ingest process adds Metadata and creates Proxy and scene changes Users can now find relevant content quickly even when the Hi Res is offline Proxy edit in Premiere enable rapid turnaround Remote conform supports hosted IT service model

Challenge TFO were facing a business transformation moving from traditional broadcast to a New Media “Content Factory” Wider access required to their assets 50 editors bottlenecked by 3 dedicated edit suites Overhead of freelance editors IPV Curator Assets ingested and made immediately available Easy to find and repurpose content Dramatic increase in productivity 1200% increase in web hits. 100 Million in 12 months Freelance costs down 50% 100% increase in web hits of the TFO website 140% increase in new content Bringing the edits suites to 50 desktops

Challenge Home Depot had a Harmonic MAS system not being developed to meet MAM needs Dramatic increase in the need for production of Video content Increasing demand for In-store Training & point of presence, Corporate Branding, and Web site video No additional resources available IPV Curator All assets ingested to Curator and Proxy created Assets annotated and logged for future discovery, Hi-Res archived to minimise storage costs Integration with Premiere and Final Cut Pro so sequences can be created from their desktop or remotely Remote conform of final content frees editors workstations so increase in productivity More high quality content delivered with same resources

Challenge NASA produce thousands of hours of Video associated with every launch, 80-100 cameras capturing action Need rapid turnaround with content available within 24 hours or less from the launch Sub-sets of content may be requested for news, web or other interested parties Metadata needs to be applied to multiple camera feeds IPV Curator Live ingest of material, loggers and editors can work on the live growing files Cliplink used to ensure non-technical users can find relevant content and request only assets they need Proxies remain on-line so hi-res can be archived keeping SAN available Multi-cam workflow applies same metadata to multiple assets

Challenge Reality TV show with rapid turnaround requirements Remote locations with limited facilities, editors in Paris Filming 24 by 7 but with a relatively small amount of usable content Live Multicam Metadata needs to be applied to multiple camera feeds Mixed Technical environment, AVID, EVS, Harmonic IPV Curator Live ingest of material, loggers and editors can work on the live growing files Proxies streaming so content available for review anywhere. Rough cut edits local with only useful Hi-Res transferred Multi-cam ingest and workflow applies same metadata to multiple assets Group clip AAF used in AVID edit suites

ADVANCED LOGGING CONSISTENT METADATA

INDUSTRY CHALLENGES Customers cannot find content that they already own quickly and efficiently The increase in high quality video is causing an explosion in IT infrastructure demands New consumption models mean that fast turnaround is key for current production and repurposing demands Effective management of metadata is crucial to the process

INDUSTRY CHALLENGES IT Architectures are evolving and changing rapidly Dedicated broadcast infrastructure to commodity hardware Balance between on-premises or cloud The future is cloud Public, Private or Hybrid Manage the transition whilst making all assets available in all environments This is a people intensive business so productivity is key Customers need a wider pool of talent Need to automate as much as possible Distributed workforce (from multi-site to working from home) Effective working on low bandwidth connections

INDUSTRY OPPORTUNITIES Social video generates 1200% more shares than text and images combined Video on a landing page can increase conversion by 80% or more 4.8% is average conversion rate for websites using video compared to 2.9% Businesses using video grow company revenue 49% year-over-year than organizations without video

WHAT IS CURATOR? Curator is a configurable network of powerful services designed to manage media workflows

Organise, edit and share productions and assets across the enterprise CURATOR PRODUCTION Organise, share and collaborate on productions Quickly search the MAM for contributions and resources Seamlessly include and combine assets from the MAM or local filing systems Finish and publish productions across the enterprise

CURATOR CLIPLINK Search and access MAM through browser Customers cannot find content that they already own quickly and efficiently CURATOR CLIPLINK Search and access MAM through browser Filter assets on faceted metadata No previous understanding of data structure required Connects to Curators Network of powerful services to initiate fulfilment and production tasks

FRAME ACCURATE PROXY WORKFLOW The increase in high quality video is causing an explosion in IT infrastructure demands FRAME ACCURATE PROXY WORKFLOW Partial File Restore Send to Archive ARCHIVE High Resolution Proxy is frame accurately matched to High Resolution Reduces on-line storage needs to 2% of High Res content Works on standard IT networks Proxy edit applied to same frames on High Res Enable remote edit/Partial File Restore workflows Low Resolution

FAST TURNAROUND Ingest Edit and publish From archive New consumption models mean that fast turnaround is key for current production and repurposing demands FAST TURNAROUND Ingest Edit and publish From archive

Effective management of metadata is crucial to process CONFIGURABLE METADATA Create user groups and control their access to data Metadata applied flexible to support multiple asset types Time sensitive controlled vocabulary ensures consistent metadata Adaptive schema caters for changing metadata fields External feeds parsed to ensure consistent metadata is maintained

FLEXIBLE SERVICE HOSTING IT Architectures are evolving and changing rapidly, managing the transition whilst making all assets available in all environments is a challenge. FLEXIBLE SERVICE HOSTING Hybrid Cloud IaaS Distributed Users On-premises

move, manage, monetize