Women and photography

Publicity Advertising is, a set of techniques, strategies, applications, forms and contexts of communication designed to persuade people of something.  The purpose of advertising communication is to attract the attention of the addressee to the ad, gaining him or her interest of an object, a brand or an idea, to stimulate their desire and cause an action or behavior directed towards the acquisition of the advertised product.

The woman is a prime target for advertising.  Specialists know that they are the most important consumer group and large from the standpoint of the interests of the market: about 80% of all purchases are made by women.

There are advertisements for women and ads with women, in which the woman gives her body to the connotation of the products, whether if she is the destinatary or not.

The analysis of the commercials of recent times, shows that at present it doesn’t seem to be a canonical model of a woman. The variety which take the forms of representation of women has diversified. An obvious example is that the last few years have begun to show beautiful black women in cosmetics ads,  something unthinkable a few years ago.

Some advertisements show images of women that constitutes a violation of human rights as they put in question the dignity and integrity of women.

There is lots of sexist publicity that uses the image of woman as a sexual availability.

Other ads increase gender inequality by developing the view of women like inferior than men. In this example we can see clearly how the image of women is discriminated.

The different stereotypes of women are used in plublicity. The ones more used in advertisements are: The beautiful woman Women as a sexual object Housewife

With a sexy and provocative announcement, do you want to reach women, toencourage them to buy this new bra two sizes to increase the bust or are looking to bethe men who are captivated by watching television? Perhaps the latter also encourages women to buy the garment ...

In much advertising women serves as a vehicle to symbolize male success.  For man and woman is like a trophy.

In a lot of advertising is also the stereotype of the housewife, who only cares forchildren, cleaning and cooking.

We hope you liked it. Say no to advertising stereotypes! Alba Sansa, Judit Gabandé and Cristina Jauset