How does MyKindaCrowd work? Organisations set real life challenges Students enter by themselves or through their school Our team visit you for a live launch Students showcase their skills, respond with ideas and get rewarded!

What company are we working with today? Clues… Originated in Switzerland 2. First UK factory opened in 1901 3. Tagline is “Good Food, Good Life” 4. Produce 6 million Kit Kats a day Clues: (to be revealed one by one) – as a short interactive game

Want to know more about the history of Nestlé? Play the below video…

Before you enter your students… This challenge is open to those aged 14 – 19 only Entries need to be students own work

Food Provenance is… Knowing where and how food is produced How much do we know about the origins of the food we eat every day? Why should we care? Here are some examples, think about which options you would prefer to buy into…

Geography Were these strawberries grown locally or were they shipped hundreds of miles from America?

Are these eggs from free-range or battery farmed chickens? Ethics Are these eggs from free-range or battery farmed chickens?

Farming Practices Were these crops grown organically or were they sprayed with pesticides?

Were these cocoa beans sourced in a responsible manner? Responsible Sourcing Were these cocoa beans sourced in a responsible manner?

Farm to Fork So what’s YOUR Challenge? We want YOU to tell us more about your favourite food! We’re going to guide you through a simple 5 task process. Once you’ve completed your individual project you’ll be able to submit your entry into the fantastic Farm to Fork challenge!

The Prize £100 voucher for a leading supermarket The Challenge – From Farm to Fork The Prize £100 voucher for a leading supermarket Food master class for your class / friends

Task 1 What is your favourite food? Pick one raw ingredient it features. Do some research into the journey it makes from farm to fork… How is it grown or farmed? Try to find at least 3 different methods or practices used. Where is it produced? Try to find some global statistics. How/where is it packaged? Where is it sold? Tip You don’t have to find all of these, but try to find out as much information as possible!

Aim to find around 3 problems Task 2 Did you find any problems with the journey your chosen food makes? Reference your research and use these questions to help you… Is it safe, sustainable, ethical, organic, high-welfare? Could it be farmed, packaged or produced in a different way? Have modern farming practices created more problems? Tip Aim to find around 3 problems

Task 3 A consumer group has asked you to raise awareness of your chosen raw ingredient; what do you want to say? Think about what messages your campaign will carry. Based on this information, give your campaign a NAME. It has to generate interest; will your name be catchy, exciting or intriguing? Tip Make a shortlist of ideas and ask your classmates for their advice on which you should pick.

Tip Task 4 Taking your campaign to the public How do you wish to present your campaign? Write a speech Create a video Storyboard an infomercial Design a poster Construct a PowerPoint Presentation Compose a song Be as creative as you like! Tip Think about how much time do you have for this task and consider your available resources!

Choose your content carefully… Task 4 Continued What information should I include? Choose your content carefully… Explain the journey your chosen food makes from Farm to Fork. What problems did you identify? How can these problems be solved in future production? What advice can you offer the public when purchasing your food? Make the public care about the provenance of your food! Tip In delivering your campaign, think about language and presentation as well as relevant information!

Task 5 Visit www.mykindacrowd.com Time is up! You need to submit your finished project to the team at MyKindaCrowd. Visit www.mykindacrowd.com Register – the link is at the top of the homepage Upload your entry to under challenges into ‘From Farm to Fork’! For hard copy entries email ayesha@mykindacrowd.com to request a stamped self-addressed envelope

Congratulations, you have completed the Farm to Fork Challenge Congratulations, you have completed the Farm to Fork Challenge! Make sure you submit your entries by the 13th May. Good luck! www.mykindacrowd.com Check out the website and sign up for free to be introduced to loads of great companies, and for more information on the Plant to Plate and Farm to Fork challenge.