Using Qualtrics in the Marketing Research Classroom

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Presentation transcript:

Using Qualtrics in the Marketing Research Classroom D’Amore-McKim School of Business Using Qualtrics in the Marketing Research Classroom Felicia G. Lassk, Ph.D. Marketing Group D’Amore-McKim School of Business TEXPO TEACHING IN TECHNOLOGY April 25, 2017

D’Amore-McKim School of Business Agenda Descriptive Research Project Overview Benefits of Using Qualtrics Questions

D’Amore-McKim School of Business Project Overview Uses: Marketing Research UG and MBA courses Project: You will be working on a semester-long descriptive research project that will involve identifying a marketing research issue with your selected company. Your group will review the literature and secondary sources of data, determine the sampling plan, design a survey, collect data, and present the results. Your group should collect a sample of 100 respondents from your study’s population of interest.

Policy on Classroom Research Involving Human Subjects D’Amore-McKim School of Business Policy on Classroom Research Involving Human Subjects A. Student Research that meets the listed requirements are not subject to IRB review. B. Student research projects must meet all the requirements for Expedited Review. C. Sensitive information and special populations are excepted. D. Faculty are responsible for overseeing student projects.

D’Amore-McKim School of Business Project Overview Project Clients: IDEA companies Co-op/Corporate Residency firms Service-Learning companies Northeastern University Non-Profit organizations Small businesses

D’Amore-McKim School of Business Project Survey Components: Apply survey design best practices for online/mobile surveys. Develop survey questions to addresses the project’s research questions/objectives. Create a survey on Qualtrics. Share the survey with classmates for feedback. Gain feedback from the professor. Pretest the survey. Have client sign off on the final survey.

Qualtrics Login: neu.qualtrics.com D’Amore-McKim School of Business Qualtrics Login: neu.qualtrics.com

Qualtrics OnlineTraining D’Amore-McKim School of Business Qualtrics OnlineTraining Qualtrics University provides help and training for all users. Access Qualtrics University by clicking on Help. Recommend that students view the 5-Step Program to learn how to use the platform. Qualtrics offers excellent customer service. For specific questions, contact Qualtrics via chat, email or phone.

Qualtrics Survey Preview D’Amore-McKim School of Business Qualtrics Survey Preview Survey preview shows the survey view on laptop/desktop computers as well as mobile devices.

D’Amore-McKim School of Business Qualtrics Tools

D’Amore-McKim School of Business Thank you!