Bob Masters Small Business Owner Run the company for 10 years

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Presentation transcript:

Bob Masters Small Business Owner Run the company for 10 years Married with 2 children (10 and 8) Male Age 35-45 Dual HH Income: $140,000 Suburban Calm demeanor Likes to speak to people Email at a push

Bob Masters Keep profitable Keep overheads low Getting everything done with a small staff No IT understanding Make them more efficient and he can work from home Give his book keeper access

Bob Masters I know I should understand IT but I really haven’t needed to. If they spoke plain English perhaps I would get it. I don’t really understand IT. What if it doesn’t work out for me?

Bob Masters It’s simple No risk If you can use Facebook you can use our software. You don’t need to know IT, we do all that for you, you just concentrate on growing you business.

Dave Matthews Works in a 15 man construction company Worked there for 5 years Last 2 years looking after projects and admin since chainsaw accident 50-60 years old Divorced Grown up kids $50k Mid west Just wants things done Abrupt No nonsence,

Dave Matthews Modernize the business to make his life easier Win more business off of local competitors Technical laggards Budget restraint Keep it simple, no IT and he will look good Give them access to their business applications on site for quotes

Dave Matthews Its just another tool, I just want things to work, If I had a drill that failed as often as IT I would have thrown it away a long time ago. Who are you? It’s expensive for 5 guys

Dave Matthews Latest technology without changing your programs Trusted provider to hundreds of companies Our software is just another tool, but rather than learning new things you just keep using your old software. Thousands of companies work this way every day and so can you.

Steve Curry Experienced engineer now working for himself Unmarried Male $100k Viginia Open to ideas Will use chat Lots of questions

Steve Curry Find innovative solutions for his customers Look for recurring revenue with light touch Building a portfolio but not sure which products Doesn’t get why his customers wouldn’t buy a server and firewall Provide a door opener product Monthly recurring revenue

Steve Curry I love tech but it has to be hassle free, I need o generate more revenue but not if that means losing it in support overheads You guys are unheard of Why don’t I just use logme in?

Steve Curry Easy low touch recurring revenue Cool product to make you some quick wins Creating low touch monthly recurring revenue is a great goal but its one which you can achieve from today. No need to make set up investments, you can just start selling right away.

Andy Makin Runs own software company Started it 10 years ago, 2 partners Ex army Married 3 kids Male 56 £150,000 Surrey Friendly but sharp Busy, so what ever device he is on he will use

Andy Eakins Protect revenue without large investment Keep his product relevant Losing customers to online options Hosting of own application becoming cumbersome Add functionality Be pain free

Andy Eakins If I had time I would build it myself. I need to deliver more with less. Do my customers need the functionality enough for me to make the effort Not business grade service

Andy Eakins Used by partners No need to recode Simple to deploy Add extra capabilities with no drain on your resources. Hundreds of partners have that this is simple to deploy.