Parts Headline Copy Illustration Signature Slogan Call to Action
Headline Appeal to your Target Market Benefits Make it personal Brief 5-15 Words Leads to illustration and copy
Headline Sub-heading Grasp idea from: headline, illustration, and small part of copy
Copy Meet the target Mkt. need and meet objective Conversational and friendly Simple, direct, understandable Vocab Senses
Copy News Value Interest Call to action Stats Who, what, where, when, why, how Interest Call to action
Illustration Illustration 60%-70% of space Headline 1/3 Copy and Signature 1/3 Objective Draw Interest Abstract, Realistic, Semi-Realistic
Signature Name of Advertiser Logo
Slogan Alliteration Paradox Rhyme Pun Play on Words
Call to Action Close What action to do