Chapter 7: Customer-Driven Marketing Strategy Names: Basil AL-Efranji Ahmad Bubtain Thamer bukhwa Hussain AL-Junubi Ismael Abulrahman Chapter 7: Customer-Driven Marketing Strategy DR. Richard

Market segmentation What does it work with? dividing a market into smaller groups with distinct needs or behaviors The approach to business market segmentation is conceptually similar to the approach for consumer markets. 

Market targeting What is market targeting? process of evaluating each market segments attractive and selecting one segment to enter. A market target is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards.

Differentiating Why do we use differentiating? It offers to create superior customer value Unique qualities, perceived or real, of a good or service that distinguish it from a competing good or service.

Different parts of segmentation Geographic: calls for dividing the market into different units. Demographic: dividing the market into groups bas on variables. Psychographic: divide buyers into social class and lifestyle. Behavioral: divide buyers based on their attitude.

Segmenting business Business market: is the market between one business to another, inside the country. International market: is the deals between one business and another throughout different countries. External business.

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