Marketing seminar 2016 With Beverly logan And Karen pearson Successful Events Marketing seminar 2016 With Beverly logan And Karen pearson

Campmeetings How/what are you marketing or promoting your CM ABC? I’m already sending out the CM shopper to my conference constituents—isn’t that enough? I really don’t have time for anything else! Do you know the definition of insanity? Albert Einstein defined insanity as: “doing the same thing over and over again and expecting different results.”

Campmeetings What else can I do? Post card mailing w/coupon. “Bonus Bucks” Can’t afford a mailing? Do an email blast with a coupon. Or a text reminder. How about a tweet?

Author Book Signing Events What Authors ASSUME You Know! My book is for EVERYONE! This is the book EVERYONE has been waiting for! EVERYONE will line up to buy this book! The line will wrap around the block! EVERY ABC manager will promote my book ~ because ~ why wouldn’t they? Sales from this book will make me a LOT of money!

Author Book Signing Events Managing Expectations 1. Set a date and specify the hours of the event ~ will vary from author to author 2. Determine publicity: flyers, email blast, postcard mailing, radio, newspaper, e-newsletter, church bulletins 3. Let the author know what you’re doing ~ and find out what they’re doing to publicize the event ~ coordinate efforts 4. Set up a table and display in good traffic area, provide water for the author 5. Have plenty of product available 6. Train your staff to direct potential buyers to the author’s table

Bookmobile/Food Drops/Set Up Sales Publicity—what do you do besides sending out a schedule? Church Bulletin announcements/inserts Post on Facebook Email reminder Make it Fun! Balloons for the kids Prizes for first 10 people Offer discounts! Have Drawings! The Bookmobile Is Coming!! ABC Bookmobile

Bookmobile/Food Drops/Set Up Sales Offer discounts/coupons! Something for return customers Something for minimum purchase Have Drawings! Random drawings Every purchase gets entered in a drawing Something big/or not

Open House Plan Your Open House 1. Pick a date and plan advance publicity: church bulletins/inserts, flyers, e-newsletter, etc. 2. Plan event ~ include something for all ages: bouncing castle, free hot dogs, popcorn, soda, etc. 3. Special pricing inside ~ limited time, etc. 4. What has worked for you?

National Day Celebrations Any excuse to celebrate! January/Book Blitz Month January 4-8/National Thank Your Customers Week February /Black History Month February/Canned Food Month March/Music in our Schools Month March/Frozen Food Month March/Women’s History Month April/Soyfoods Month April/Child Abuse Prevention Month May/Share a Story Month May/Get Caught Reading Month June/Children’s Awareness Month July/Culinary Arts Month July/Purposeful Parenting Month August/National Women’s Month September /Better Breakfast Month September 6/National Read-a-book Day October/Cookbook Month October/National Book Month October/Church Library Month November/World Vegan Month November 10-14/National Young Readers Week December/Read a New Book Month

Social Media Establish an online presence Facebook Instagram Twitter

Social Media E-newsletters Book Clubs Story Hour

NAD Special Events Focus North American Division Website nadadventist.org Calendar of Special Days March:   Special Days: March 5, Women's Day of Prayer March 6-12, Adventist Youth Week of Prayer March 19, Disabilities Awareness Sabbath March 26, ARM Safety Sabbath Helpful websites and resources: • Women's Day of Prayer Resources and Information • 2nd Youth and Young Adult Ministries Symposium, Mar. 11-12,  • Disabilities Ministries Website • Disabilities Ministries Resources • Christian Record Services for the Blind • Safety Sabbath

NAD Special Events Focus North American Division Website nadadventist.org Sign up for their newsletter Communicate! With your churches Your pastors Your lists

Building Customer Loyalty Through Engagement Marketing What is your most valuable asset? Your customers! Who are your most valuable customers? The ones you already have! New customers are great, but retaining your current customers is even better! Repeat customers spend as much as 67% more than new customers Engagement Marketing is connecting with people: As individuals Based on what they do Continuously over time Directed towards an outcome Everywhere they are

Building Customer Loyalty Through Engagement Marketing As individuals The more you know about your audience, the more likely you are to make the best offer at the right time. Based on what they do Provide timely and relevant communication based on previous contact or communications with an individual Continuously over time Use your existing relationship to help make buyers successful with their purchases. Remind them about special offers or complementary products. Use content marketing to help build a storyline. Directed towards an outcome Make every communication a call-to-action Everywhere they are Synchronize your efforts on every channel – in-store, online, via e-mail communication or direct mail.