Improving response rates using mobile apps & innovative ideas

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Presentation transcript:

Improving response rates using mobile apps & innovative ideas

Media campaign How do we get people to participate?

Increase response rate using mobile applications How to reach busy people Use incentives Giving information back to people Depending on the country: financial vs. non financial, coupons, lottery, cell phone minutes, other gifts, tokens (t-shirt, objects of interest) Audio interviewing/speech recognition Data chuncking

Mobile App experience Combines gamification Mobile device panel app Respondents will earn points when they complete each question. Mobile device panel app Personal feedback from each question through linking to personal information with national statistics.

Interviewer work environment App GPS-tracker Assist field interviewers finding work unit Check quality & progress Security and safety Two-way communication

Drones a New Collection Mode For rural area enumeration Deliver an ipad for self completion or Skype interview